TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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Bloomsbury wins Sarah Crossan's first novel for adults

Bloomsbury has acquired Irish children's laureate Sarah Crossan's first novel for adults in a six-figure deal at auction. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 04:39:48 UTC ]
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Picador’s Paul Baggaley to join Bloomsbury as editor-in-chief

Paul Baggaley is to join Bloomsbury as editor-in-chief for its adult consumer publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 04:03:59 UTC ]
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HarperCollins triumphs in 9-way auction for slushpile debut Girl A

HarperCollins has triumphed in a nine-way auction to publish Girl A by slushpile debut author Abigail Dean, with international rights sold in seven territories as well as an ongoing auction in Brazil and offers in Portugal and Israel.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 18:13:43 UTC ]
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Tiger Woods to write memoir telling his 'definitive story'

Publisher HarperCollins says Back is first and only account ‘directly from’ US golferFresh from a startling career comeback after years of battling injuries, sex addiction and tabloids, Tiger Woods has announced a new memoir titled Back in which he promises to tell his “definitive story”.The... Continue reading at The Guardian

[ The Guardian | 2019-10-15 15:31:34 UTC ]
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Tiger Woods to publish memoir globally with HarperCollins

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[ The Bookseller | 2019-10-14 21:07:47 UTC ]
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Harvard University Press and HarperCollins India join forces in South Asia

Harvard University Press and HarperCollins India have launched a new collaboration in South Asia today.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 05:45:01 UTC ]
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HarperCollins joins PRH in 2019's Social Mobility Employer Index

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[ The Bookseller | 2019-10-08 08:59:21 UTC ]
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Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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HarperCollins signs Gannon in two-book pre-empt

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[ The Bookseller | 2019-10-07 04:59:53 UTC ]
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Bloomsbury snares Kennedy's debut short story collection and novel in 9-way auction

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[ The Bookseller | 2019-10-02 22:07:05 UTC ]
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Luka Modrić’s autobiography goes to Bloomsbury Sport

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[ The Bookseller | 2019-10-02 10:06:26 UTC ]
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HarperCollins puts 'limited number' of titles into Kindle Unlimited

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[ The Bookseller | 2019-09-30 20:49:12 UTC ]
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Susanna Clarke's 'perfectly constructed' new novel goes to Bloomsbury

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[ The Bookseller | 2019-09-30 07:52:21 UTC ]
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HCCP Names New SVP and Group Publisher

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[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
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Book Deals: Week of September 30, 2019

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[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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HarperCollins snaps up 'game-changing' spy series

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HarperCollins signs book from Queen's personal advisor

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Reading Pathways: Where to Start With Colleen Hoover’s Books

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[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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