TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at digital media consultancy Varick. Hawkins, who... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-28 21:26:52 UTC ]
News tagged with: #advertising chief #digital media

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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok

Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-23 04:01:04 UTC ]
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Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]
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Head of Zeus picks up Carson's Belfast memoir

Head of Zeus has picked up a memoir of Belfast by poet and writer Ciaran Carson, who passed away earlier this month. Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 01:49:57 UTC ]
More news stories like this | News stories tagged with: #belfast memoir #memoir

The biggest barrier to future space exploration is in our heads

With enough time, the technological challenges of sending humans to Mars and beyond are solvable. But psychologically, we’re not ready to leave our home. In 1945 British science fiction writer Arthur C. Clarke—now best known for 2001: A Space Odyssey—correctly predicted the invention of... Continue reading at Fast Company

[ Fast Company | 2019-10-22 00:00:30 UTC ]
More news stories like this | News stories tagged with: #science fiction

Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
More news stories like this | News stories tagged with: #usa today #signs point #digital sites #major restructuring

Megan Lynch Named Publisher at Flatiron

Megan Lynch, currently editorial director at HarperCollins' Ecco imprint, will join Flatiron Books November 4 as senior v-p and publisher on November 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ecco imprint

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

Allison Hill Named New ABA CEO

The president and CEO of Vroman's Bookstore will succeed Oren Teicher as CEO of the American Booksellers Association on March 1 of next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american booksellers association #bookstore

Zephyr pre-empts debut from Aardman's Hawkins

Head of Zeus imprint Zephyr has pre-empted the debut novel from Aardman Animations creative director Finbar Hawkins in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 03:38:34 UTC ]
More news stories like this | News stories tagged with: #debut novel

Befeqadu Hailu named International Writer of Courage 2019 at PEN Pinter Prize

Ethiopian writer, activist and co-founder of blogging platform Zone 9 Befeqadu Hailu has been named International Writer of Courage at the PEN Pinter Prize ceremony. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 20:42:42 UTC ]
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Wallace to head up international offices at Andrew Nurnberg

Andrew Nurnberg Associates has promoted Doug Wallace to head up the agency’s international offices, including Eastern Europe and Asia. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 23:11:31 UTC ]
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Marlon James named National Book Award finalist

Marlon James is among the National Book Awards' 25 finalists battling it out across categories of Fiction, Nonfiction, Poetry, Translated Literature, and Young People's Literature. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 18:04:30 UTC ]
More news stories like this | News stories tagged with: #translated literature #national book award

Tbilisi Named UNESCO’s World Book Capital for 2021

Tbilisi has been named UNESCO's 2021 World Book Capital, and the Georgian city will have the honor handed over to it by Kuala Lumpur. The post Tbilisi Named UNESCO’s World Book Capital for 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-07 19:49:22 UTC ]
More news stories like this | News stories tagged with: #kuala lumpur #world book

Head of Zeus signs Somerville debut in two-book deal

Head of Zeus has struck a two-book deal with debut author and English teacher Zoë Somerville. Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 12:04:47 UTC ]
More news stories like this | News stories tagged with: #debut author

TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media

TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

Bodley Head to publish Minouche Shafik

The Bodley Head will publish What Do We Owe Each Other?: A New Social Contract for the 21st Century by Minouche Shafik, director of the London School of Economics and Political Science. Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 08:39:34 UTC ]
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NYT Names New T Magazine Publisher | People on the Move

[caption id="attachment_171881" align="alignright" width="150"] Adam Hargis[/caption] The New York Times announced last week that Adam Hargis is taking over as publisher of T: The New York Times Style Magazine. Hargis has spent the last five years the Times, most recently as an associate... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
More news stories like this | News stories tagged with: #senior producer #vanity fair #radhika jones #graydon carter #shifting focus #associate publisher #magazine publisher