TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its boss.Now, however, more than half the people who buy its books are aged between 25 and 44, and it is selling more sci-fi and fantasy titles, boosted by BookTok and growing gen Z interest in “artisanal” editions. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-09-08 10:00:45 UTC ]
News tagged with: #history books #fantasy novels #folio society #membership club #customer base #white men #fantasy titles #growing gen #artisanal editions #publishing house

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How a Voice of Female Gen X Anxiety Spends Her Sundays

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[ The New York Times | 2020-01-03 10:00:17 UTC ]
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Big Lit Meets the Mexican Americans: A Study in White Supremacy

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[ Los Angeles Review of Books | 2020-01-02 18:00:51 UTC ]
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PW Notables: Our Readers Pick Their Industry MVPs

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[ Publishers Weekly | 2019-12-23 05:00:00 UTC ]
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[ The Guardian | 2019-12-19 17:31:08 UTC ]
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[ Folio Magazine | 2019-12-17 20:01:44 UTC ]
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[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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[ British Council global | 2019-12-05 12:09:15 UTC ]
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[ The Bookseller | 2019-12-02 08:58:03 UTC ]
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[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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[ The Bookseller | 2019-11-25 12:59:25 UTC ]
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[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
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[ The Bookseller | 2019-11-21 12:05:56 UTC ]
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[ The Bookseller | 2019-11-18 17:30:02 UTC ]
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[ The Washington Post | 2019-11-15 14:22:49 UTC ]
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[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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[ The Bookseller | 2019-11-12 19:41:46 UTC ]
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[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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