TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its boss.Now, however, more than half the people who buy its books are aged between 25 and 44, and it is selling more sci-fi and fantasy titles, boosted by BookTok and growing gen Z interest in “artisanal” editions. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-09-08 10:00:45 UTC ]
News tagged with: #history books #fantasy novels #folio society #customer base #white men #fantasy titles #publishing house

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Welbeck Children's bags vegan guide for younger readers

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[ The Bookseller | 2020-08-23 20:03:38 UTC ]
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Meet the Agent: Regina Brooks

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[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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With book tours scrapped, authors are finding new ways to connect with their readers

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[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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Microsoft’s TikTok deal: bargain of the decade or a $50bn blunder?

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Message to Our Folio: Community

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[ Folio Magazine | 2020-07-31 15:27:55 UTC ]
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Message to Our Folio: Community

To our FOLIO: Community The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO:’s success over so many... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-31 15:27:55 UTC ]
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Message to Our Folio: Community

The outpouring of positive reflections on FOLIO: we have seen since our announcement that we will discontinue regular reporting on the magazine publishing industry is a testament to the dedication and talent of those who contributed to FOLIO’s success over so many years, including our team... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-31 15:27:55 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

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