Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as senior creative, working on the Arm & Hammer, Perdue and Lowe’s business. Previously, he was a senior art director at 360i. He has also held positions at Deutsch, Saatchi & Saatchi and Wieden & Kennedy and worked with brands including Nike and Coca-Cola. Rauxa hired Alberto Botero as senior vice president, data intelligence. He joins from TBWA, where he was head of analytics and data science. Previously, he was vice president, strategic analytics at FCB and a consumer strategy and intelligence consultant for Macy’s. Botero has also held positions at Geometry Global, R/GA, Digitas and NBC Universal and worked with brands including Nissan, Hilton, Nike, Merck, Amtrak, Campbell’s, Cover Girl, American Express and SYFY. New Jersey-based marketing agency Marketsmith hired Jo Maggiore as creative director, Samantha Foy as senior director, digital media and Rachel Schulties as vice president, client performance. Maggiore was previously director of digital creative at GNC and has held positions at Droga5, Ogilvy McCann Erickson and Y&R, working with clients including BMW, Tiffany, Colgate and L’Oréal. Foy joins from Active International, where she was a senior account... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Media agencies are receiving a barrage of pitches from TV networks and digital publishers as this year's upfront parties and pitches start in earnest. But Initiative, turning the tables, hosted its second annual presentation on Tuesday to a room of media sellers.The IPG-owned agency provided... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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'Marlon Bundo’s Day in the Life of the Vice President,' by Mike Pence’s daughter and wife, sold 8,630 copies in its first full week on sale, topping the sales of 'Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo,' which was conceived of as a parody of the Pence book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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And the audio format features guest turns from RuPaul, Jim Parsons, Jesse Tyler Ferguson, and John Lithgow. All sales go to The Trevor Project. What: A Day in the Life of Marlon Bundo, an alternate version of the Pence family children’s book, Marlon Bundo’s Day in the Life of the Vice... Continue reading at Fast Company
[ Fast Company | 2018-03-19 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
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Rachel Fershleiser has joined the Knopf Doubleday Publishing Group as senior director of marketing for Knopf, Pantheon, and Schocken Books, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
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Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek
[ AdWeek | 2018-01-20 00:00:00 UTC ]
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The vice president of the Association of Authors Agents, Lizzy Kremer, has said it is important for the trade to draw up industry guidelines on behaviour following the Harvey Weinstein sexual harassment scandal. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Pavilion Books has appointed Helen Lewis, formerly of Quadrille, to the new role of creative director. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Translation is hiring John Fulbrook as group creative director, design. Fulbrook was most recently group creative director, SVP at The Martin Agency, where he has worked since 2010. Before that he was creative director at an agency called Collins. He got his start in design as senior art... Continue reading at Advertising Age
[ Advertising Age | 2017-10-09 00:00:00 UTC ]
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Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek
[ AdWeek | 2017-09-12 00:00:00 UTC ]
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Facebook introduced its Facebook Journalism Project in January, and Thursday, head of news partnerships Campbell Brown and vice president of product Fidji Simo provided an update of its progress at the six-month mark. Brown and Simo said Facebook has met with 2,600 publishers globally since... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Wendy Friedman has been appointed as the new vice president, director of international sales for The Quarto Group. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Ronnie Fairweather, creative director at Penguin Random House Children’s, is retiring after nearly 30 years with the publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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A Q&A with Chin Wang, creative director for ESPN The Magazine and ESPN.com. The post The Mind Behind ESPN The Magazine’s Bold Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-14 00:00:00 UTC ]
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Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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