Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as senior creative, working on the Arm & Hammer, Perdue and Lowe’s business. Previously, he was a senior art director at 360i. He has also held positions at Deutsch, Saatchi & Saatchi and Wieden & Kennedy and worked with brands including Nike and Coca-Cola. Rauxa hired Alberto Botero as senior vice president, data intelligence. He joins from TBWA, where he was head of analytics and data science. Previously, he was vice president, strategic analytics at FCB and a consumer strategy and intelligence consultant for Macy’s. Botero has also held positions at Geometry Global, R/GA, Digitas and NBC Universal and worked with brands including Nissan, Hilton, Nike, Merck, Amtrak, Campbell’s, Cover Girl, American Express and SYFY. New Jersey-based marketing agency Marketsmith hired Jo Maggiore as creative director, Samantha Foy as senior director, digital media and Rachel Schulties as vice president, client performance. Maggiore was previously director of digital creative at GNC and has held positions at Droga5, Ogilvy McCann Erickson and Y&R, working with clients including BMW, Tiffany, Colgate and L’Oréal. Foy joins from Active International, where she was a senior account... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
Orlando-based Bonnier Corp. — one of the largest special-interest publishing groups in America with more than 30 magazine brands — has purchased Learnwake.com, a wakeboarding instructional content site, for an undisclosed sum, the company announced Friday. Matt Hickman, vice president of brand... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Egmont Publishing has created two global divisions for its licensed content business across books and magazines: Global Licensing Management and Global Content Development. The new Global Licensing Management team will acquire global licenses and sell international rights for intellectual... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Late last month, Wyatt Mitchell left The New Yorker for Apple. The question is, why?At the end of May, word quietly slipped that New Yorker creative director Wyatt Mitchell left the publication for a job at Apple. And the man taking his place will be Nicholas Blechman, former art director at The... Continue reading at Fast Company
[ Fast Company | 2015-06-16 00:00:00 UTC ]
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Entrepreneur Will Cookson has developed an app which sends people to independent bookshops when they browse on the Amazon website. Cookson, who describes himself as an entrepreneur and creative director, has invented Bookindy, an extension for the Google Chrome browser which, when downloaded,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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"Vested interests" profiting only a few will attempt to hold up the reform of copyright, Andrus Ansip, vice president for the digital single market (DSM) at the European Commission, has said. Speaking at the European Digital Forum in Brussels yesterday (1st June), Ansip said that copyright... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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Suzanne Gibbs Taylor, associate publisher and creative director at Gibbs Smith, has been promoted to publisher and COO of the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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HarperCollins Children’s Books has hired Nia Roberts as art director, where she will be responsible for the cross portfolio design strategy. She will also develop the picture book list. Roberts is currently art director at Simon & Schuster where she has worked with authors and illustrators... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Frankfurt Book Fair and the World Cookbook Fair have entered into a long term agreement to work together to bring publishers and authors in the culinary sector to Frankfurt in 2015. Juergen Boos, director of FBF, and Edouard Cointreau, vice president of the World Cookbook Fair, signed the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Simon & Schuster Australia has appointed Dan Ruffino as m.d., following the departure of Lou Johnson. Ruffino has worked in publishing in Australia and the US for 25 years, most recently as creative director of the government-funded Get Reading! Programme. He was previously global digital... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Sophie Stericker, currently art director at Orchard Books, will next year take on the role of creative director of the newly formed Hachette Children’s Group (HCG). Hachette UK is to merge its three children’s businesses - Hachette Children’s Books, Orion Children’s Publishing and Little, Brown... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Sensing the changing tides in the industry, iPad magazine designer Joe Zeff is bringing his talents to the enterprise world.You may not have heard of Joe Zeff before, but if you've picked up an iPad edition of PC Magazine, Fast Company (full disclosure!), or Time's 9/11 memorial, you've likely... Continue reading at Fast Company
[ Fast Company | 2014-08-09 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Ann Lawson has been appointed head of Publishing Technology’s ingentaconnect division. Prior to joining Publishing Technology, Lawson spent seven years at EBSCO Information Services where she served most recently as senior director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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As the gulf between Amazon and Hachette widens in their publisher-versus-retailer heavyweight fight, frustrated authors caught in the middle have begun to weigh in—some in better spirits than others. In the spoof video above, Outliers author Malcolm Gladwell meets with Amazon's vice president of... Continue reading at Slate
[ Slate | 2014-07-07 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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