Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with:
#advertising week
#ad business
#adweek magazine
Malala Yousafzai sells a new memoir to Atria, Crown buys an authorized Tupac bio, YA bestseller Mary E. Pearson is set to make an adult debut with Flatiron, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#pearson
#adult debut
#book deals
Abby Jimenez tops our trade paper list and has the #2 bestselling title in the country with 'Yours Truly,' at #3 on our hardcover fiction list is 'Things I Wish I Told My Mother' by Susan Patterson, and 'Life Worth Living' by Miroslav Volf rounds up our top 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this |
Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#digital age
#national enquirer
The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#miami beach
#newly launched
#marketing ecosystem
“ALA calls on readers everywhere to show our commitment to the First Amendment by doing something concrete to preserve it,” said ALA president Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#opua pelayo-lozada
With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#easter falling
'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | All news stories tagged with:
#american culture
#major shift
#challenges appeared
One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
More news stories like this | All news stories tagged with:
#hate speech
#public square
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek
[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#snoop dogg
Kate Morton’s seventh novel, Homecoming, lands at #2 on our hardcover fiction list. Plus children’s book juggernaut Mo Willems makes his adult debut, and a pair of new books on our hardcover nonfiction list encourage readers to get physical. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#adult debut
#kate morton
Among the week's headlines: concerns that 'defund the library' may become the new front in the book banning wars; the Texas Senate passes its school library bill; librarians in Illinois weigh in on the state's proposal to defend the freedom to read; and ALA launches a new initiative to combat... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this |
Our favorite books coming out this week include new titles from Susan Meissner, Karl Geary, and Andrew F. Sullivan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this |
Knopf buys a memoir from WNBA star Brittney Griner, and Teju Cole sells his second novel to Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#random house
#knopf buys
#book deals
There is absolutely no shortage of new manga adaptations coming to us this year. Check out some of our most anticipated titles. Continue reading at Book Riot
[ Book Riot | 2023-04-13 10:30:00 UTC ]
More news stories like this | All news stories tagged with:
#manga
#manga adaptations
This month, we’ve got new Tatsuya Endo and Hiromu Arakawa series, a quirky comedy about a boy who becomes a cat, and much more! Continue reading at Book Riot
[ Book Riot | 2023-04-11 10:30:00 UTC ]
More news stories like this | All news stories tagged with:
#manga
#manga releases
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-04-10 13:54:15 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#sff deals
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | All news stories tagged with:
#digital media
It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget
[ Engadget | 2023-04-07 15:00:31 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#e-book
#follow @engadgetdeals
#buying advice
#large family
Among the week's headlines: Big wins for the freedom to read in Idaho, and Texas; legendary author Judy Blume delivers a passionate defense of libraries; the new pain points for academic librarians in the wake of the pandemic; and why the key to defeating book bans is showing up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pain points
An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print books
#dav pilkey