These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new revenue streams. We've seen great leadership from media executives... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-15 00:00:00 UTC ]
News tagged with: #digital publishers #media brand #revenue streams #media executives

Other Publishing stories related to: 'These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018'


Russian Publishers Balk at Government Ebook Mandate

Russian publishers are fighting a government mandate that requires them to offer ebook editions of all their titles for a new national digital library. The post Russian Publishers Balk at Government Ebook Mandate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russian publishers


Trade has mixed views on Shamsie's Year of Publishing Women

Author Kamila Shamsie is “right to draw attention” to gender inequality in publishing, but her suggestion of a year in which only books by women are published has been greeted with mixed views by the trade. Writing in the latest issue of The Bookseller, Shamsie [pictured] said 2018 – the 100th... Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #draw attention #gender inequality #latest issue #100th anniversary


Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday

[ Digiday | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #forcing publishers #creating video #work harder


USA Today Publisher Larry Kramer Steps Down As Gannett Spinoff Looms

Larry Kramer, publisher and president of USA Today since 2012, is leaving the newspaper and joining the board of directors of the new Gannett, the company announced today.Mr. Kramer's departure comes as Gannett, owner of 82 daily newspapers including USA Today as well as 46 local TV stations,... Continue reading at Advertising Age

[ Advertising Age | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larry kramer #usa today #tv properties


Facebook's Experiment to Publish News Articles Has Gotten Awfully Quiet — Three Weeks After Everyone Was Freaking Out About It

On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app.   Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #articles directly #ios app #mobile phones


3 Things You Need To Know About PwC’s Magazine Media Outlook

Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #b2b magazines


BEA 2015: Bercu Says Goodbye; How to Use Social Media

The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Editor & Publisher Now Accepting Entries for the 2015 EPPY™ Awards

Editor & Publisher Magazine has announced its call for entries for the 2015 EPPY™ Awards, honoring the best in digital media. Now in its 20th year, this international contest has broadened its scope to keep up with the ever-changing Int ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th year


Kamila Shamsie: let’s have a year of publishing only women – a provocation

It is clear that there is a gender bias in publishing houses and the world of books. Well, enough. Why not try something radical? Make 2018 the Year of Publishing Women, in which no new titles should be by menSeveral years ago, Martin Amis chaired a literary festival panel on “The Crisis of... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anne tyler #donna tartt #jhumpa lahiri #gender imbalance #top positions #literary prizes #effective system #win prizes


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


Karen Thomas Named Cleis Publisher

Karen Thomas has been named to replace Brenda Knight as publisher of Cleis Press and Viva Editions. Cleis will move from its current California offices to parent company's Start Publishing's Jersey City offices this July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cleis press #viva editions #start publishing


Licensing Solutions for a Changing Publishing Industry

Your backlist content is a goldmine of licensing revenue. Michael Healy offers three tips for publishers to increase their revenue from permissions. The post Licensing Solutions for a Changing Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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How Do Writers Measure Success in Global Publishing?

Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing #american author #written books


How To: Improving a Print Book By Converting it Into an Ebook

Ben Denckla explains how he converted Lionel Lord Tennyson's 1933 autobiography into an ebook, and in the process updated it for the 21st century. The post How To: Improving a Print Book By Converting it Into an Ebook appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #21st century


BEA 2015: Children's and YA Publishing in China

China, BEA's guest of honor this year, was the enthusiastic host to the May 28th BEA panel on Children's and YA literature in China and America. Their interest in children's literature was evident. But the event required a lot of patience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya literature #ya publishing


The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top editor #managing editor #sponsored post


BookGrabbr Offers Free Ebooks for Social Media “Shares”

Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebooks


Argentina’s Publishers Face Political, Economic Uncertainty

Argentina's government has propped up the book business, but with this year's election and economic stagnation, publishers remain uncertain of the future. The post Argentina’s Publishers Face Political, Economic Uncertainty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post argentina #economic uncertainty #book business


Key Ideas For Publishers Working In a World of Large Tech Companies

As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them.   This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers working #key ideas #technology companies


Walker to publish non-fiction series

Walker Books has acquired a children’s non-fiction series that helps children explore science, maths, politics and geography through football. The books are written by Alex Bellos and Ben Lyttleton and the first, The Football Academy, will be published in hardback in September 2016. Continue reading at The Bookseller

[ The Bookseller | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #non-fiction series #alex bellos