If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
News tagged with:
#successful video
#play music
#everyday life
#raise awareness
Hugh Howey has not quite broken out in the way recent self-publishing superstars like Amanda Hocking and John Locke have, but his sales record has made New York publishing houses take notice. Best known among his avid fan base for Wool, his five-part science fiction series, Howey estimates that... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hugh howey
#amanda hocking
#john locke
#sales record
#traditional houses
#told pw
A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
More news stories like this |
Cooking with Poo, a Thai cookbook penned by Bangkok resident Saiyuud Diwong and published in... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
More news stories like this |
Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital business
Bringing to the marketplace has always been a struggle for emerging writers, but the evolution of digital publishing formats is seeing a new wave of authors skipping the print medium entirely. Continue reading at Stuff
[ Stuff | 2012-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emerging writers
Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
#news stories
By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily basis
#finding ways
#publishing executive
RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper publishers
#industry mdash
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#gfk mri
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#necessarily viewed
#selling point
#horizon media
#founders left
#team monitors
#fans react
#specific characters
#smart strategy
Crime and thriller authors, almost all American, make up every one of the top 10 most borrowed... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thriller authors
Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News
[ BBC News | 2012-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international festival
#comic books
#french city
Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News
[ BBC News | 2012-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle ebook
They say everything is bigger in Texas, and that certainly held true for the issues facing librarians at the American Library Association’s 2012 Midwinter Meeting, held January 20–24 in Dallas. In a climate of stretched budgets, ever-more-complex technology, copyright and legislative issues, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ala midwinter
#librarians show
#library lending
HarperCollins group digital director David Roth-Ey has been appointed executive publisher of 4th... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this |
Journalist and TV researcher Hester Abrams has been appointed to the role of director of literary... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this |
U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creators
In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |
Roger McGough has been announced as the new president of the Poetry Society. The poet has been a... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poetry society
#roger mcgough