When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 09:33:13 UTC ]
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Your first audiobook of the year sets the tone for the rest of the reading year. So how do you make sure to pick the right one? Continue reading at Book Riot
[ Book Riot | 2022-01-11 11:30:00 UTC ]
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In “Lost & Found,” Kathryn Schulz explores the confluence of death, love and hope. Continue reading at The New York Times
[ The New York Times | 2022-01-11 10:00:05 UTC ]
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Hachette Children’s Group has scooped a brand new Magic Faraway Tree adventure, inspired by Enid Blyton and written by Jacqueline Wilson. It will be the first Magic Faraway Tree book in 75 years and the first in the series by an author other than Blyton. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 14:31:13 UTC ]
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Candlestick Press is planning to publish a record 22 titles this year and says sales in 2021 were up 23% on the previous 12 months. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 13:52:51 UTC ]
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Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Sequioa Nagamatsu discusses his much-awaited debut novel about people living in a future beset by the Arctic Plague. The post Sequoia Nagamatsu’s Dystopian Debut Is a Must-Read for the New Year appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-01-04 21:00:24 UTC ]
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The downturn in print book sales in Russia may have been as deep as between 50 and 70 percent, according to editor Svetlana Zorin. The post Year-End Russian Book Publishing Industry Assessment: ‘Seriously Difficult’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-04 14:35:09 UTC ]
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The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot
[ Book Riot | 2022-01-03 15:52:45 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot
[ Book Riot | 2022-01-03 13:53:28 UTC ]
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Regardless of how 2021 went for you, 2022 is another chance for all of us to make the new year better than those that came before it. We set New Year’s resolutions with the best of intentions, but it’s no wonder that so many people fail after just a few weeks – old habits die hard. Just as it’s... Continue reading at Engadget
[ Engadget | 2022-01-01 14:34:42 UTC ]
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Set in the claustrophobic world of academia, this twisty tale by Mark Prins will remind you of Donna Tartt’s ‘The Secret History’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-31 23:16:02 UTC ]
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Publisher Peter Usborne, novelist Anthony Horowitz and cookery writer Claudia Roden have all been awarded the CBE in the New Year's Honours list, while there are also awards for authors including Adele Parks, Onjali Q Raúf and Ann Cleeves. Continue reading at The Bookseller
[ The Bookseller | 2021-12-31 16:08:34 UTC ]
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Atria nabs an essay collection by William Shatner, Sourcebooks Casablanca picks up a new Claire Legrand trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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There were too many worthy books, but I had too little time — and, alas, too many excuses. Continue reading at The Washington Post
[ The Washington Post | 2021-12-28 13:00:00 UTC ]
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Waterstones buyers have heralded 2021 as a "bumper year" for publishing and are looking forward a "healthy 2022". Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 01:27:33 UTC ]
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Lately, I’ve tried to read books published more than five years ago, and this year, I found a lot of pleasure in dwelling in the backlist—though I made time for a few new books. The post A Year in Reading the Backlist: Larissa Pham appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-12-22 20:00:42 UTC ]
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Clemency Burton-Hill’s audiobook of Another Year of Wonder (Headline Home) will be narrated by Academy Award winner Eddie Redmayne, with an introduction from Elizabeth Day. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 14:20:56 UTC ]
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Waterstones is partnering with the Sunday Times Young Writer of the Year Award to celebrate the best emerging talent in the UK and Ireland, hosting exclusive accompanying content across all its channels. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 08:28:44 UTC ]
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