When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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The 50-year-old Costa Book Awards' 2021 cycle has chosen a book of sonnets called 'The Kids' by Hannah Lowe as its top honor. The post In London, Poet Hannah Lowe Wins the Costa Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-02 01:18:04 UTC ]
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The UK’s largest independent bookshop chain Blackwell's is up for sale for the first time in its 143-year history. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 12:20:05 UTC ]
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Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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The Octopus Publishing Group has changed its logo following its 50th anniversary and revealed 2021 as its biggest Total Consumer Market year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 23:18:04 UTC ]
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The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 19:58:05 UTC ]
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The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-23 07:16:43 UTC ]
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Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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Jacqueline Wilson’s sequel to Enid Blyton’s Faraway Tree books is to launch in May, with publisher Hachette Children’s Books making big plans to celebrate the series’ 80th year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 17:59:02 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Lea Ypi recalls her childhood in Albania and the nation's swift, disorienting shift away from communism. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 13:00:31 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Weak nonfiction sales dragged down total unit sales of print books last week, with total sales dropping 3% compared to the week ended January 16, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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The London Book Fair (LBF) has chosen the Centre for Literacy in Primary Education (CLPE) as its charity of the year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 07:24:01 UTC ]
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Last week the Booksellers Association (BA) reported that the number of independent bookshops in the UK and Ireland had grown for the fifth consecutive year, with the BA’s figures showing 1,027 shops as active members at the end of 2021, the highest number since 2013. Continue reading at The Bookseller
[ The Bookseller | 2022-01-15 20:36:31 UTC ]
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The longtime journalist recounts the oddball characters and vibrant newsroom of the Washington Star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:26 UTC ]
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On January 14, 1963, poet Sylvia Plath published her first novel in England under the pseudonym “Victoria Lucas.” The book had a positive but relatively quiet reception; only a few weeks after its publication, on February 11, Plath would die by suicide. It wasn’t published in the US until 1971,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-14 09:50:32 UTC ]
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