When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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This year, 'The White House: An Historic Guide,' coedited by first lady Jacqueline Kennedy, celebrates its 60th year in print and, with it, the WHHA’s 60th year in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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This month’s picks: ‘Mecca,' by Susan Straight, ‘Funny Farm,’ by Laurie Zaleski and SJ Bennett’s ‘All the Queen’s Men’ Continue reading at The Washington Post
[ The Washington Post | 2022-04-25 11:00:29 UTC ]
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Book fairs in the U.S. evolve alongside the industry, and while some have declined in the digital age, others have thrived through embracing regionality and technology, writes ‘PW’ Midwest correspondent Claire Kirch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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After a century of success and growth—and on PW’s 150th anniversary—the imprint looks to the future by leveraging the latest technology and remaining true to its origin. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC
[ CBC | 2022-04-17 08:00:00 UTC ]
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Tonight, The Story Prize announced that the 2021 winner is Brandon Taylor for Filthy Animals. The Story Prize’s $20,000 top prize is among the largest first-prize amounts of any annual U.S. book award for fiction. Now in it’s 18th year, The Story Prize annually honors the author of an... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-14 01:11:02 UTC ]
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The National Book Foundation has released its annual list of the “5 Under 35,” a group of five fiction writers under the age of 35 “whose debut work promises to leave a lasting impression on the literary landscape.” Each winner was chosen by a judge who has won a National Book Award, been... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-13 15:03:17 UTC ]
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The publishing jamboree was finally back after a two year break with clues of what we can expect in bookshops once all the deals are signedAfter two years off because of the Covid-19 pandemic, the London book fair, one of the biggest international literary events, returned in full force last... Continue reading at The Guardian
[ The Guardian | 2022-04-13 12:56:37 UTC ]
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Magema Fuze’s book was a radical act of publishing. It contained histories of chiefdoms and kingdoms - from the Zulu to the Ngcobo. Continue reading at The Conversation
[ The Conversation | 2022-04-07 14:10:22 UTC ]
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Random House Children's Books is the new master publishing licensee for 'The Cuphead Show!' from Netflix Animation; the TV series debuted in February 2018 and is based on Studio MDHR’s video game 'Cuphead,' which has sold more than eight million units since its debut in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
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In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Revenue at Penguin Random House increased 6% in 2021 over 2020, to €4.0 billion, and earnings rose 9.2%, to €755 million. Sales at PRH US topped $2.5 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 04:00:00 UTC ]
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Two programming events at London Book Fair will have particular bearing on Russia's aggression in Ukraine. The post London Book Fair: Ukraine’s Presence at the Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
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Headliners Ben Okri and Louise Moore are to give keynote addresses on London Book Fair’s new Main Stage. The post London Book Fair: This Year, a Main Stage in Pillar Hall appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-28 12:47:19 UTC ]
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In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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The Bologna Children's Book Fair announced the winners of its 10th annual BOP – Bologna Prize for the Best Children's Publishers of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Globe Pequot publisher Judith Schnell spoke to PW about the company’s longevity, what’s new across the company’s numerous imprints, and how Globe is celebrating its 75th. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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From Grey’s Anatomy, which premiered 19 seasons ago, to now, Rhimes rarely misses the mark For decades, television held the period drama to the rule of three Ms: make it love-shy, make it British, make it unapologetically white. Anything that fell short of this standard risked never making it to... Continue reading at The Guardian
[ The Guardian | 2022-03-19 07:00:21 UTC ]
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The events of 2000, including the disputed election and the 9/11 hijackers' preparations, "broke" America, Andrew Rice argues. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:11 UTC ]
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In the third discussion in the series, which streamed live on March 1, Sara Desai, author of 'The Singles Table,' and Jen Frederick, author of 'Seoulmates,' spoke with Las Vegas-Clark County Librarian Seungyeon (Sue) Yang-Peace. Watch here, and register today for the next event! Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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