These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Stephen King, Janelle Monáe and more: Let’s talk about speculative fiction to read this year

2022 is turning out to be a great year if you love science fiction, fantasy and horror books Continue reading at The Washington Post

[ The Washington Post | 2022-03-15 11:00:26 UTC ]
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Show Your Book Club Pride With These Book Club Gifts

You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2022-03-14 10:33:00 UTC ]
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Ukrainian libraries, serving as bomb shelters, continue to prove that libraries are our best hope.

In March 2020, I happened to be working at a library for the first time (shoutout to my friends at BPL), and got to witness up-close how quickly the staff pivoted their services to respond to the pandemic: shifting programming online and expanding their virtual presence; starting a delivery... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-09 19:43:39 UTC ]
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'Project Hail Mary' Wins Audiobook of the Year

'Project Hail Mary' by Andy Weir and narrated by Ray Porter was named the Audiobook of the Year at the 2022 Audie Awards held March 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-05 05:00:00 UTC ]
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Bestselling Author Shows How Trump Allies Are Plotting To Undermine Jan. 6 Probe

Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post

[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
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Eighty-year-old study of British slave trade is back in the bestsellers list

Capitalism and Slavery, by the future first prime minister of Trinidad and Tobago Eric Williams, argues that the abolition of slavery was motivated by economic, not moral, concernsA book of unpalatable truths about Britain’s slave trade has become a UK bestseller, almost 80 years after author... Continue reading at The Guardian

[ The Guardian | 2022-03-02 13:59:03 UTC ]
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Awards: Cal Flyn Wins the £10,000 Young Writer of the Year Honor

Frequently given shortlist and longlist attention, Cal Flyn's socio-ecological study 'Islands of Abandonment' wins Young Writer of the Year. The post Awards: Cal Flyn Wins the £10,000 Young Writer of the Year Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-01 17:30:05 UTC ]
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From the Archive: March 3, 1989

In 1989, Iran’s ruler, Ayatollah Khomeini, issued a fatwa against Salman Rushdie for writing The Satanic Verses. PW’s in-depth coverage looked at the industry’s response to this unprecedented situation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Elliot Page’s memoir, Pageboy, will be published next year.

Now here’s a celebrity memoir to get excited about. Elliot Page, the Oscar- and Emmy-nominated star of Juno, Inception, and The Umbrella Academy, is currently working on his first memoir, which is due to be published by Flatiron in 2023. According to the publisher’s announcement, the memoir... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-18 17:08:00 UTC ]
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Register Today for AAPI Communities in Conversation #3 Featuring Sara Desai & Jen Frederick

The third installment in the AAPI Communities in Conversation series will feature Sara Desai, author of 'The Singles Table' and Jen Frederick, author of 'Seoulmates' in conversation with librarian Seungyeon (Sue) Yang-Peace from the Las Vegas-Clark County Library District. The live stream is set... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Lagardère Publishing Has Record Year

Total revenue rose 9.4% at Hachette Book Group parent Lagardère Publishing in 2021, and profits jumped 42.7% over 2020. HBG sales rose 3.7%, excluding the impact of its Workman Publishing acquisition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Announcing The Sunday Times Charlotte Aitken Young Writer of the Year Award shortlist

Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global

[ British Council global | 2022-02-16 14:40:41 UTC ]
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Review: Marlon James' African fantasy saga continues, and the witch has her say

'Moon Witch, Spider King,' the second in Marlon James' incantatory Dark Star trilogy, flips the script on his first novel to tell a woman's side. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-15 14:00:10 UTC ]
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After 30 Years, Ice Cube Press Presses Ahead

Iowa's Ice Cube Press finished 2021, its 30th anniversary, with a solid increase in sales over 2020. Steve Semken started the press to showcase local Iowa stories as well publishing books that document changes in rural America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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10 years after Whitney Houston’s death, what have we learned about her — and ourselves?

Two new books — ‘Didn’t We Almost Have It All,’ by Gerrick Kennedy and ‘Young Whitney,’ by Bette Marshall — explore the making and unmaking of the ’80s pop sensation Continue reading at The Washington Post

[ The Washington Post | 2022-02-11 11:00:35 UTC ]
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PRH Continues Temporary E-book, Digital Audio Terms for Libraries

The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-09 18:09:04 UTC ]
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Valve’s Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

[ PC World | 2022-02-08 14:47:24 UTC ]
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Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20

The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
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