When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Ella Risbridger’s new book beautifully explores the consolations of friendship and cooking (recipes included). Continue reading at The Washington Post
[ The Washington Post | 2022-08-03 12:00:28 UTC ]
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The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
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Rosie Perez narrates Ronnie Spector’s new memoir. Also, the latest from Patrick Radden Keefe and Dan Fesperman Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 11:00:19 UTC ]
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Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
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The literary advocacy and human rights organization marks the occasion with a museum exhibit, its first Congress of Writers in nearly a century, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Contestants will enter a writers’ retreat and be given 30 days to write a novel while completing ‘live-wire’ challenges Reality TV producers have exhausted singers, dancers, drag artists, potters, tailors, and beautiful young people hoping to find love. Now, it seems, the spotlight has fallen on... Continue reading at The Guardian
[ The Guardian | 2022-07-12 11:04:45 UTC ]
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The StatShot report from AAP shows United States trade book industry revenues falling 8.9 percent in April and 1 percent year-to-date. The post StatShot: US Industry Down 12.6 Percent in April; 2.3 Percent Year-to-Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-11 17:32:26 UTC ]
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The holiday getaway takes a suspenseful turn in a trio of books, by Megan Miranda, Allie Reynolds and Alice Feeney Continue reading at The Washington Post
[ The Washington Post | 2022-07-09 11:00:05 UTC ]
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In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
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With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian
[ The Guardian | 2022-06-24 05:01:07 UTC ]
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Four writers and one bookseller gathered over Zoom to make a list devoted to fiction in which the city is more than mere setting. Continue reading at The New York Times
[ The New York Times | 2022-06-22 09:08:54 UTC ]
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Fans of Britain’s Queen Elizabeth II have new options for learning about her seven-decade reign. Continue reading at The Washington Post
[ The Washington Post | 2022-06-18 12:00:58 UTC ]
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Viking Press took out a two-page ad in 'PW' in 1939 to keep sales rolling for John Steinbeck’s 'The Grapes of Wrath'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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Sales in fiscal 2022 at Bloomsbury Publishing were up 24% over fiscal 2021, rising to $277 million, and profits increased 40%, to $32.2 million. The U.S. now accounts for about 30% of the publisher's sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Taking many in the British publishing community by surprise, Costa Book Awards is discontinuing its long-running program. The post In England, Costa Book Awards Is Closing After 50 Years appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-10 19:12:26 UTC ]
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Coffee company announces ‘difficult decision’ to end the prizes, sparking a chorus of disappointment across the books industryThe Costa book awards, after running for half a century, have been abruptly scrapped. The coffee shop chain has said the 2021 awards, which were announced in February... Continue reading at The Guardian
[ The Guardian | 2022-06-10 13:00:18 UTC ]
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The Costa Book Awards, which was founded in 1971 and known as the Whitbread Book Awards until 2005, is no more. Today, Costa Coffee announced that the 2021 Costa Book Awards, held in February 2022, would be the last iteration of the prizes. “We are incredibly proud to have played a part in... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-10 12:34:21 UTC ]
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