When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Here are Amazon Book Editors' top ten books of the year, as well as trends they've noticed in published in 2022. Continue reading at Book Riot
[ Book Riot | 2022-11-15 14:00:00 UTC ]
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These picture book biographies of authors, including John Ronald's Dragons: The Story of J.R.R. Tolkien, show children how they can use their words to describe their inner and outer worlds. Continue reading at Book Riot
[ Book Riot | 2022-11-15 11:31:00 UTC ]
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In addition to their top book of the year, Barnes and Noble booksellers also selected a winner for a new award for speculative fiction. Continue reading at Book Riot
[ Book Riot | 2022-11-11 15:00:02 UTC ]
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The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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A play based on the writer’s memoir about the death of her husband, in its first New York revival, goes small to powerful effect. Continue reading at The New York Times
[ The New York Times | 2022-11-02 23:00:05 UTC ]
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Irish author Claire Keegan is one of those U.S. 'discoveries' who have been known back home for years. With 'Foster,' she earns that acclaim and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-01 14:00:17 UTC ]
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Actor Geena Davis’ memoir “Dying of Politeness” tells the story of how her movie roles gave her the confidence to move beyond extreme deference. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-10-28 18:56:26 UTC ]
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#memoir
Several regionals are sharing good news with their memberships: while MIBA reports that its membership numbers are skyrocketing, SIBA announced that it will hold a joint show with NAIBA in-person in August, 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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The book, to be written with her husband Richard Ratcliffe, will detail her six years in prison and the campaign for her releaseNazanin Zaghari-Ratcliffe, who spent six years in jail in Iran, is to write a memoir with her husband Richard Ratcliffe.The book, which is currently untitled, will tell... Continue reading at The Guardian
[ The Guardian | 2022-10-18 09:45:58 UTC ]
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"The Extraordinary Life of an Ordinary Man" draws on reams of interview transcripts rediscovered after Paul Newman's death. Here's how it came together. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-16 13:00:47 UTC ]
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Jane Campbell on why more angry, sexy old ladies is exactly what the publishing industry needs. Continue reading at Slate
[ Slate | 2022-10-15 09:50:00 UTC ]
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A passage from Cormac McCarthy’s first novel since his Pulitzer Prize-winning 2006 book “The Road.” Continue reading at The New York Times
[ The New York Times | 2022-10-14 12:10:42 UTC ]
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Big news for the (in my experience, huge) Venn diagram center of book lovers and Top Chef fans: Padma Lakshmi will host this year’s National Book Awards. Lakshmi is the bestselling author of multiple cookbooks as well as a children’s book and a memoir, and host of Top Chef (AKA the show that... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 15:50:31 UTC ]
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We spoke with the team behind 'The Stinky Cheese Man and Other Fairly Stupid Tales' about the picture book’s milestone anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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Author Alex George, the owner of Skylark Bookshop in Columbia, Mo., was named Midwest Bookseller of the Year by the Midwest Indie Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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On October 4, Smart Pop is publishing two Star Trek board books under license from Paramount Consumer Products; together, the two books teach STEAM concepts to the youngest readers, with plenty of Easter eggs for adults. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
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The United Kingdom-based business book competition is in its 18th year. Its shortlist deals with economics, business, and politics. The post Financial Times Announces a Shortlist in the £30,000 Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-26 10:02:34 UTC ]
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A smaller New England Independent Booksellers Association show was no less lively for it, with booksellers celebrating streaks of good sales and welcoming a new board to the association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
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Final statistics from the Association of American Publishers show that sales in 2021 topped $29 billion, with all categories posting increases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Booksellers appreciated the mix of big and small and regional and national publishers who made the trip to Tacoma for the Pacific Northwest Booksellers Association fall trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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