When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Lately, I’ve tried to read books published more than five years ago, and this year, I found a lot of pleasure in dwelling in the backlist—though I made time for a few new books. The post A Year in Reading the Backlist: Larissa Pham appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-12-22 20:00:42 UTC ]
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Clemency Burton-Hill’s audiobook of Another Year of Wonder (Headline Home) will be narrated by Academy Award winner Eddie Redmayne, with an introduction from Elizabeth Day. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 14:20:56 UTC ]
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Waterstones is partnering with the Sunday Times Young Writer of the Year Award to celebrate the best emerging talent in the UK and Ireland, hosting exclusive accompanying content across all its channels. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 08:28:44 UTC ]
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Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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For the 'Millions,' 12 authors look back at 2021 and the books they read along the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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Leigh Altshuler is one of a number of booksellers to open up shop during the pandemic, though her store in Manhattan's Lower East Side is, to put it mildly, is unique: it's also a pickle shop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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In 2021, Fly on the Wall Press set out to celebrate the short story form. We published three short story collections and seven limited-edition short story pamphlets, marketed and sold both separately and as part of a political season subscription with cohesive and colourful cover art. We also... Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 08:56:39 UTC ]
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Sphere has snapped-up an audio-only comedic annual review by James Felton, narrated by Russell Kane, marking a first for the publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 10:58:58 UTC ]
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In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:26:05 UTC ]
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Last week, the Electric Lit team stayed glued to our phone screens as we tasked our social media followers with anointing the best book cover of 2021. The tournament was full of close calls determined by razor-thin margins (Mona at Sea prevailed over Black Girl Call Home by just five votes in... Continue reading at Electric Literature
[ Electric Literature | 2021-12-06 12:00:00 UTC ]
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What are this year’s top stocking stuffers and can this year’s judge play fair? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-06 11:00:00 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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I’m not sure The Black Prince is my favorite book of all time, but it might be the most indelible, the most neuron-rewiring. The post A Year in Reading: Adam O’Fallon Price appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-12-04 11:00:03 UTC ]
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Roy Schwartz’s Is Superman Circumcised?, a look at Superman’s Jewish influences, has won U.K.-based Bookseller/Diagram Prize for Oddest Title of the Year, beating out The Life Cycle of Russian Things: From Fish Guts to Fabergé for the honor. Is Superman Circumcised? won in a landslide, taking... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-03 18:03:46 UTC ]
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NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC
[ CBC | 2021-12-03 12:56:05 UTC ]
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The m.d. of the Booksellers Association pays tribute to its members and the shop-floor staff who have ensured bookshops remain central to high streets. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 07:18:45 UTC ]
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Diana Gabaldon has the #1 book in the country with her ninth Outlander novel, 'Go Tell the Bees That I Am Gone.' Plus Brandon Sanderson's latest Skyward novel, 'Cytonic,' lands at #3 on our children's fiction list, and 'The Wheel of Time' Prime Video series gets its first tie-in edition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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If the Boise Public Library were still enforcing the late fee printed in the book, it would have racked up more than $800 in fines. Continue reading at The Huffington Post
[ The Huffington Post | 2021-11-27 19:13:28 UTC ]
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