Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-20 15:32:30 UTC ]
News tagged with:
#programmatic advertising
#biggest brands
#digital media
Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marian keyes
#jodi picoult
#veronica henry
#maeve binchy
#harriet evans
#jill mansell
#lesley pearse
Written By: Benedicte Page Publication Date: Wed, 21/09/2011 - 09:09 Brent council spent over £1.2m on consultants in March, the same month that it published its report recommending the closure of six libraries, aimed at saving £1m over two years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this |
Written By: Bookseller Staff Publication Date: Mon, 19/09/2011 - 09:39 A primary schools project that has helped thousands of struggling young pupils to read is being axed by the government, according to the National Association of Head Teachers (NAHT). The Reading Recovery Project involves... Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national association
#london university
It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#internet users
Written By: Katie Allen Publication Date: Thu, 15/09/2011 - 15:15 Virgin Books has acquired a title by craft journalist Perri Lewis, which will enlist the worlds top makers to explore different crafts from dressmaking to decoupage. World rights to Material World: Inspiration and Secrets from... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#world rights
#senior editor
#virgin books
#kate shaw
#viney agency
Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#central london
#magazine brands
Financial Times is making its newest iPad offering free, with the luxury lifestyle magazine How To Spend It app available without charge for users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad app
Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#half compared
Apples App Store has added another product to its portfolioMartha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#ipad editions
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hubert burda
#german titles
Written By: Philip Stone Publication Date: Thu, 25/08/2011 - 07:56 Julian Barnes' The Sense of an Ending (Cape) is comfortably the bestselling longlistee of one of the most popular Man Booker longlists since records began. Barnes' concise novel has sold 9,700 copies at UK booksellers since the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ending cape
#records began
#uk booksellers
#alan hollinghurst
#child picador
Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 12:03 World Book Day has appointed Kirsten Grant as director, with Cathy Schofield stepping down from her position as co-ordinator which she has held since October 2000. Grant, who was previously Puffin marketing and campaigns... Continue reading at The Bookseller
[ The Bookseller | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#campaigns director
#strategic planning
#building relationships
The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers aren
Bonniers Parenting website announced its partnership with the TODAY shows website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
More news stories like this |
Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well... Continue reading at AdWeek
[ AdWeek | 2011-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#facebook doesn
#glam media
#annual revenue
#makes money
Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year low
#physical books
#lowest level
#ebooks continue
#printed books
#volume sales
#four-week period
#6m year-on-year
Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 15:19 World Book Night will launch in the US in 2012, with the States confirmed as the event's first international partner. HarperCollins vice president of independent retailing Carl Lennertz has been appointed as chief... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international partner
#1st september
#million books
Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 15:15 Harper Lee's To Kill a Mockingbird has been voted the most popular title to be given away as part of World Book Night 2012. The organisation launched a public vote last month asking people to vote for the titles they... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public vote
#popular title
#organisation launched
#jane austen
#markus zusak