The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-20 15:32:30 UTC ]
News tagged with: #programmatic advertising #biggest brands #digital media

Other Publishing stories related to: 'The World’s Biggest Brands Are Spending More in Programmatic'

Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged

World Book Night books defy the critics as sales grow

Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales grow #philip stone #sales boost #live event #trafalgar square #featuring authors #nick cave #margaret atwood #alan bennett

Sceptre spends six figures on debut author

Written By: Charlotte Williams Publication Date: Fri, 04/03/2011 - 10:14 Sceptre has signed a six-figure deal for two novels by debut author Jess Richards, including Snake Ropes, set on an island "off the edge of the map". Deputy publisher Jocasta Hamilton made the deal for UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deal #debut author #lucy luck

New Foyles bookshop to become biggest in London

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:20 Foyles flagship bookshop will stock more books on the ground floor and provide easier access for customers when it moves down the road to a site almost twice its current size. The bookseller announced its plan to move down the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foyles bookshop #ground floor #current size #bookseller announced #foyle family

A World with Fewer Borders

As the bookstore chains grew in the 1980s and ‘90s, the number of independent booksellers fell dramatically, but those that survived expect little pop from the impending closing of 200 Borders stores as part of the retailer's bankruptcy reorganization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Retailers finalise World Book Night plans

Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #events planned #5th march #million books #adult literature

Trade gears up for World Book Day

Written By: Caroline Horn Publication Date: Tue, 22/02/2011 - 15:42 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade gears

Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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A World of Recipes: The International Cookbook Market

As the Paris Cookbook Fair gets underway next month, cookbook publishers are getting ready to do some shopping--and not just the sort that involves stocking up on Dijon mustard and bonbons from Fauchon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook publishers

It's a Digital Book World

There was no shortage of debates and discussions at last week's second annual Digital Book World, where about 1,300 members of the trade publishing industry turned out in New York to explore ways to navigate the digital transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition

Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media business #organic growth #biggest impact #primary driver #marketing services #edmiston group