The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]

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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns


Dan Kois’ 15 Favorite Books of 2012

Tuesday: Slate staffers pick their favorite books of 2012. Wednesday: The overlooked books of 2012. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate

[ Slate | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan kois #overlooked books


How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services


Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted


Penguin Canada’s Bryan heads for Bloomsbury

Bloomsbury has appointed Mike Bryan in the post of executive director of Bloomsbury Information... Continue reading at The Bookseller

[ The Bookseller | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury information #penguin canada


Does the literary world need a women-only prize?

The Rosalind Prize for Fiction – named for Shakespeare's 'As You Like It' heroine – follows awards like Australia's women-only Stella Prize and the U.K.'s Orange Prize. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stella prize #orange prize #literary world


P D James wins at Women of the Year Awards

Crime novelist P D James has won the Sacla' Women of the Year Lifetime Achievement Award at... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year awards #crime novelist


Australia launches Stella Prize for women's writing

Australia's first major literary prize for women's writing, the Stella Prize, said to be... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stella prize


Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue


Printed book sales pass £1bn mark

Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Kobo tops Kindle in Canada

The majority of Canadians still prefer print, and more than a quarter of book purchases were made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prefer print #book purchases


Women's Prize for Fiction to be 'privately funded' for 2013

Individual donors including Christopher Foyle, Joanna Trollope, ebook site Bilbary, Cherie Blair... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joanna trollope


Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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New sponsor for Women's Prize confirmed

A new sponsorship deal for the Women's Prize for Fiction, previously the Orange Prize, has... Continue reading at The Bookseller

[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange prize #sponsorship deal


Five Favorite Online Edit Tools

More than anything, maintaining a website is about keeping its content relevant and up-to-date.Thousands of tools—from all-inclusive content management systems to sidebar widgets—can help online editors manage the task. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-02 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Fifty Shades sales pass 10m mark

E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12th writer #score sales #official sales


Fifty Shades sales pass £10m mark

E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12th writer #score sales #official sales


The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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