One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and Development (or RED) that now includes a team of 10 to 15 engineers and product employees who are laser-focused on making ads faster and better for both marketers and other publishers like Toronto's The Globe and Mail who license The Washington Post's ad technology. "I said let's invest in a team of engineers that just focuses on the commercial side of the business—nobody is saying, 'Why don't we have our own ad builder or build our own video product,'" said Jarrod Dicker, head of ad product and technology at The Washington Post. "Let's figure out and identify trends in the space like speed and identify issues like ad blocking, fraud and viewability and build technologies that solve these that don't just benefit The Washington Post but can then be white-labeled and sold throughout the industry." In the past year, The Washington Post has reduced its mobile ad loads by 75 percent with new fast-loading ads and has also built its own content-recommendation tool called PostPulse. Now it's putting its focus on video with a new version of an ad format that crunches big video files into fast-loading clips that change size and shape based on what the advertiser wants—essentially... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Martin Sheen and Emilio Estevez examine the nature of their relationship and the ways it's shaped their lives in their loving, candid new memoir.Martin Sheen was a struggling 21-year-old stage actor when his first son Emilio was born. Sheen, seventh of 10 children in a family that knew him as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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A diary that writes on its own pages in one of the Harry Potter books inspires a paper that spells out blood types. Continue reading at BBC World
[ BBC World | 2012-05-02 00:00:00 UTC ]
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To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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This year’s Pulitzer Prizes, announced Monday, broke with tradition by honoring two primarily online publications, Politico and the Huffington Post. The prizes were restricted to print newspapers until 2008 and now include text-based “online news sites,” as opposed to "online news magazines" or... Continue reading at Slate
[ Slate | 2012-04-19 00:00:00 UTC ]
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