The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]
News tagged with: #challenging year #first-party data #paying readers #print media

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‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-15 05:01:00 UTC ]
More news stories like this | News stories tagged with: #vox media #combined company #digital publisher

Ladybird's Cullen appointed Quarto group publisher for children's trade

Shannon Cullen is leaving Ladybird to join Quarto as group publisher for children's trade. Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 03:27:34 UTC ]
More news stories like this | News stories tagged with: #group publisher #quarto

Vox Media and Group Nine Media Announce Merger, Bringing Further Media Consolidation

Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek

[ AdWeek | 2021-12-13 22:11:18 UTC ]
More news stories like this | News stories tagged with: #vox media #people familiar #combined company #social platforms #advertising budgets #digital media

Our kind of party

What does it mean to keep planning for a better tomorrow only to be knocked back by fate? Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 13:58:43 UTC ]
More news stories like this | News stories tagged with: #knocked back

Investment Group Led by David Steinberger Buys Open Road

A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media for a purchase price reported to be between $60 million and $80 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #david steinberger #$60 million #$80 million

Amazon's data capture changed industry like never before, FutureBook told

Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 15:38:24 UTC ]
More news stories like this | News stories tagged with: #futurebook told #publishing ecosystem

Wattpad-Webtoon’s Book Group Opens Graphic Novel Imprint

The merged Canadian and Korean platforms are expected to generate 12 graphic novels per year in the Webtoon Unscrolled imprint. The post Wattpad-Webtoon’s Book Group Opens Graphic Novel Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-19 03:13:04 UTC ]
More news stories like this | News stories tagged with: #graphic novel #book group

Goff named new Quarto group chief executive

Alison Goff has been announced as the new group chief executive officer at Quarto. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 08:37:56 UTC ]
More news stories like this | News stories tagged with: #quarto

Google lets Android apps use third-party payments in South Korea

Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget

[ Engadget | 2021-11-04 13:42:55 UTC ]
More news stories like this | News stories tagged with: #south korea #play store #in-app purchases #small drop #app stores #e-book

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book

Review: ‘The Street,’ by Ann Petry

This classic story of a single mother’s struggle against poverty, published in 1946, would become the first novel by a Black woman to sell a million copies. Continue reading at The New York Times

[ The New York Times | 2021-10-22 04:28:52 UTC ]
More news stories like this | News stories tagged with: #ann petry #single mother #black woman #million copies #first novel

'New journals concept' from CUP's Research Directions

Cambridge University Press is launching an initiative it describes as a "new concept" for the journal, bringing researchers from different fields together to explore fundamental questions which cut across traditional disciplines. Continue reading at The Bookseller

[ The Bookseller | 2021-10-21 11:06:33 UTC ]
More news stories like this | News stories tagged with: #cambridge university press

Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content

Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
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An insider’s view of China’s Communist Party: Corruption and capitalist excess

Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #communist party

Woodland Group acquires 50% of Worldwide Book Services

Supply chain specialist Woodland Group has acquired 50% of logistics company Worldwide Book Services, Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 10:19:35 UTC ]
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BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with: #bbc children #elle mcnicoll

Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst

Taking Books to the Streets: the House of SpeakEasy Bookmobile

The House of SpeakEasy addresses book deserts by bringing free books directly to underserved communities with their SpeakEasy Bookmobile. Continue reading at Book Riot

[ Book Riot | 2021-10-04 10:36:00 UTC ]
More news stories like this | News stories tagged with: #underserved communities #free books