While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just one checkmark on a long list of things to do to build your personal brand. Unfortunately (or fortunately, if you're a writer), self-publishing tools are making it easier than ever for anyone to become an author, which is not to say that publishing a book isn't impressive, it's just isn't as impressive as it used to be, say, 10 or 20 years ago. So, what's the solution? What is the ultimate new, new business card? An app, of course. Don Tapscott, author of 14 books including, most recently, Macrowikinomics, recently announced he is publishing his first iPad application--New Solutions for a Connected Planet. "I haven't given up on books completely and am also pursuing the ebook model," Tapscott said when I emailed him about his latest venture. "However, it's clear that people, especially young people, are consuming content in profoundly new ways. An app provides me with a platform not just to present audio and video but to create a social experience for people interested in my work." Tapscott's app (which will be available in October) will include his views on how the Internet and new media can help us reinvent our institutions for a new age, a common theme in all of his work ... Continue reading at 'Fast Company'
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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From Yahoo's The Cutline: At a panel during the TechCrunch conference in New York last week, Greg Clayman, publisher of News Corp.'s Daily iPad publication, said the application had "almost a million downloads" since its launch in February. "This puts us in the large pantheon of large apps,"... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apples iPads and iPhones tracked and kept users locations for up to a year, creating a step-by-step picture of... Continue reading at AdWeek
[ AdWeek | 2011-05-23 00:00:00 UTC ]
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Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Coinciding with the recent news that Conde Nast is the latest publisher to come to an agreement with Apple to offer subscription capabilities for its magazine apps, Adobe separately revealed a little bit more about how it actually helps facilitate those subs. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
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Monday nights Sandra Boynton book event at the Barnes & Noble on Manhattans Upper East Side looked like a pretty normal book signing--normal for Boynton, the bestselling childrens book author, anyway. Toddlers and slightly older kids, some dressed in pajamas, crammed into the event space,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-03 00:00:00 UTC ]
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With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD
[ AllThingsD | 2011-04-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 26/04/2011 - 12:15 Faber's Malcolm Tucker: The Missing Phone app, launched last Christmas, has been nominated for a British Academy of Film and Television Arts (Bafta) award. The app has made the shortlist of four in the New Media category,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
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"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD
[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use itas a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 28/03/2011 - 09:40 The financial risks of app creation and the dilemmas of handling digital co-editions were the hot topics at the Bologna Book Fair's first Tools of Change conference. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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