The Sun links up with O2 to offer Premier League clips with 4G deals

Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could transform its Sun+ digital subscription offering.Tapping in to the marketing clout of O2, the UK's second largest mobile network with 23 million customers, with Sun+ offered as a mobile package could significantly boost subscriber takeup of the £2-a-week Sun+ digital service.As well as football video highlights, O2 subscribers will get access to thesun.co.uk and the Sun's mobile and tablet apps.Under the terms of the deal, O2 will offer new 4G customers, and existing customers who upgrade, a choice of two 4G packages that will include the Sun+ service.A 4G plan with 5GB of data priced at £22 a month will come with six months' free access to Sun+. With an 8Gb data package, priced at £27 a month, customers will get 12 months' free Sun+ access."This is a natural fit for the Sun as we seek old friends and new audiences on a growing range of digital platforms," said David Dinsmore, the editor of the Sun.The financial details of the deal were not disclosed but it is standard practice for a distribution partner to get a discounted rate, meaning Sun+ will not get £2 a week per customer from each sign-up.The UK's biggest-selling newspaper signed up 117,000 subscribers for Sun+ between launch on... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-30 00:00:00 UTC ]
News tagged with: #marketing campaigns #including tv #print ads #nationwide network

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Amanda Knox signs book deal

Knox, who had her murder conviction overturned in October, will publish a memoir through HarperCollins. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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Harvill signs two-book deal with Neville

Harvill Secker has signed a two-book deal with Belfast crime writer Stuart Neville. Publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Bedford Square Books strikes exclusive Tesco deal

Bedford Square Books, the ebook and print-on-demand venture set up by the Ed Victor Literary... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Sun Staff Turn on Murdoch: Senior Journalists Criticize News Corp.

LONDON -- Fresh evidence of a "civil war" at News Corp. has emerged following what commentators have interpreted as an extraordinary attack by the Murdoch-owned U.K. tabloid The Sun on its parent company. In a signed article, published Monda ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Viking buys popular science sun study

Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Collins sings of deal with choirmaster Malone

HarperCollins has acquired a memoir by choirmaster and star of TV series "The Choir",... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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BBC Books in two-year deal with "The Voice"

BBC Books has signed a two-year publishing deal with the BBC's upcoming talent show "The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Mediaspectrum’s Adrenalin 2.0 Offers Enhanced Analytics, Android Compatibility

Mediaspectrum, a “cloud computing platform,” has released a 2.0 version of its Adrenalin tool, which allows publishers to create customized apps, integrated with advertising and subscription systems. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Amazon strikes print deal with HMH

Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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iBooks Author Offers Free E-Textbook Creation

iBooks Author is a free Mac app designed to let authors and publishers easily create multimedia-rich e-textbooks for the iBooks 2 app. Continue reading at PC World

[ PC World | 2012-01-19 00:00:00 UTC ]
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Gardner signs deal with Hot Key

Hot Key Books has signed a one-book deal to publish Sally Gardner's latest title Maggot Moon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Media Decoder: Author Found on Penguin's Web Site Signs Book Deal

An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times

[ The New York Times | 2012-01-09 00:00:00 UTC ]
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Harper in Deal with IPS for Christian Bookstore Distribution

Beginning January 1, HarperCollins will be using Ingram Publisher Services/Spring Arbor as its exclusive distributor to the Christian market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-19 00:00:00 UTC ]
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Meadowside ramps up YA offering with three débuts

Meadowside Children’s Books plans to grow its Young Adult fiction list in 2013 and has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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L,B links with Grand Central for crime imprint

Little, Brown Book Group UK is launching a new imprint focusing on commercial crime, suspense and... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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comScore Partners with Buddy Media to Offer Social Media Analytics

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Google’s Admeld Deal Gets the Green Light

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek

[ AdWeek | 2011-12-03 00:00:00 UTC ]
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Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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New deal for Flynn with Cornerstone

Century and Arrow have signed a new four-book deal with bestselling saga author Katie Flynn.... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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