Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could transform its Sun+ digital subscription offering.Tapping in to the marketing clout of O2, the UK's second largest mobile network with 23 million customers, with Sun+ offered as a mobile package could significantly boost subscriber takeup of the £2-a-week Sun+ digital service.As well as football video highlights, O2 subscribers will get access to thesun.co.uk and the Sun's mobile and tablet apps.Under the terms of the deal, O2 will offer new 4G customers, and existing customers who upgrade, a choice of two 4G packages that will include the Sun+ service.A 4G plan with 5GB of data priced at £22 a month will come with six months' free access to Sun+. With an 8Gb data package, priced at £27 a month, customers will get 12 months' free Sun+ access."This is a natural fit for the Sun as we seek old friends and new audiences on a growing range of digital platforms," said David Dinsmore, the editor of the Sun.The financial details of the deal were not disclosed but it is standard practice for a distribution partner to get a discounted rate, meaning Sun+ will not get £2 a week per customer from each sign-up.The UK's biggest-selling newspaper signed up 117,000 subscribers for Sun+ between launch on... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-30 00:00:00 UTC ]
News tagged with:
#marketing campaigns
#including tv
#print ads
#nationwide network
Sophie McKenzie has signed world rights for two teen novels with Simon & Schuster in a six-... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sophie mckenzie
#teen novels
#simon schuster
Kein & Aber has signed German language rights in Rites by Sophie Coulombeau, the winner of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kein aber
Pottermore is to work with other brands, helping them identify digital strategies, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
More news stories like this |
A first novel from Little, Brown¹s editor-in-chief Antonia Hodgson is among the hot deals... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-fair deals
The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online giant
#online library
#digital copy
#pearson education
#simon schuster
Pan Macmillan has signed a non-fiction title about the nature of obsession for a significant six-... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#six-figure deal
#pan macmillan
#non-fiction title
Some bookshops are invoking the name of Super Thursday for promotions and marketing. Chapter... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#super thursday
Aurum Press has won a five-way auction for a non-fiction title about the Golden Age of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aurum press
#non-fiction title
#golden age
Monica Lewinsky, the former White House intern whose affair with then-President Bill Clinton paralysed the nation, has been shopping a memoir for several weeks, and according to the New York Post, she has apparently sold it for US$12 million (NZ$14.5 million) to an unnamed publisher. Continue reading at Stuff
[ Stuff | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york post
The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this |
Apple Inc., the world's biggest technology company, and four publishers offered to overhaul pricing models for digital books to allay European Union concerns that they blocked competition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers offered
#digital books
Square Peg has fought off twelve other publishers to acquire a book in a six-figure deal by the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-figure deal
#square peg
Psychologist Oliver James has gone to independent publisher Karnac for his next book, in a deal... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this |
Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing list
Titan Books has acquired two new authors, marking its move into more female-orientated fantasy... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titan books
Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week
[ Media Week | 2012-09-04 00:00:00 UTC ]
More news stories like this |
In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers beef
#recent weeks
#newspaper publishers
#long-term tr
Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle store
#sell amazon
#electronic form
#distribution deal
Amazon has also begun piloting a UK discounted daily deals website, AmazonLocal, to rival sites... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rival sites