Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could transform its Sun+ digital subscription offering.Tapping in to the marketing clout of O2, the UK's second largest mobile network with 23 million customers, with Sun+ offered as a mobile package could significantly boost subscriber takeup of the £2-a-week Sun+ digital service.As well as football video highlights, O2 subscribers will get access to thesun.co.uk and the Sun's mobile and tablet apps.Under the terms of the deal, O2 will offer new 4G customers, and existing customers who upgrade, a choice of two 4G packages that will include the Sun+ service.A 4G plan with 5GB of data priced at £22 a month will come with six months' free access to Sun+. With an 8Gb data package, priced at £27 a month, customers will get 12 months' free Sun+ access."This is a natural fit for the Sun as we seek old friends and new audiences on a growing range of digital platforms," said David Dinsmore, the editor of the Sun.The financial details of the deal were not disclosed but it is standard practice for a distribution partner to get a discounted rate, meaning Sun+ will not get £2 a week per customer from each sign-up.The UK's biggest-selling newspaper signed up 117,000 subscribers for Sun+ between launch on... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-30 00:00:00 UTC ]
News tagged with:
#marketing campaigns
#including tv
#print ads
#nationwide network
Rebecca Solnit offers a series of stories about life, health and connection, with a central thread relating to her preventative breast cancer surgery as well as her mother's Alzheimer's.Rebecca Solnit's latest book, "The Faraway Nearby" (Viking: 260 pp., $25.95), began with a delivery of 100... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rebecca solnit
#faraway nearby
Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher offers
The Independent Publishers Guild has brokered a deal with Ingram Content Group to support IPG... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
More news stories like this |
Apple Inc. (AAPL) executive Eddy Cue told a judge he felt extra pressure to reach deals with ebook publishers in time for the introduction of the iPad in 2010 because of company cofounder Steve Jobs’s precarious health. “Steve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook publishers
Government lawyers allege the agreements Apple signed in 2010 with five publishers amounted to a conspiracy to get consumers to pay more for electronic books.NEW YORK — Eddy Cue, the Apple Inc. executive in charge of negotiating the company's controversial ebook deals, defended how the tech... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust trial
#electronic books
#online bookstore
#witness stand
Cambridge University Press has said it will set aside a hardship fund to offer financial support... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
More news stories like this |
Gannett, best known as the newspaper publisher behind USA Today, is making a big bet on TV: It is paying $1.5 billion, and taking on $715 million in debt, to acquire local station owner Belo Corp. If the deal gets regulatory approval, Gannett will nearly double its portfolio of TV stations from... Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv stations
#usa today
#big bet
#paying $1
#regulatory approval
Barnes & Noble's Nook Store has offered short-form works much like those we've seen from Amazon's Kindle Shorts section, but they haven't really been a highlight. The company's new Nook Snaps program may give those quick reads their time to shine, however. The effort will see Barnes &... Continue reading at Engadget
[ Engadget | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook store
#quick reads
#coming back
Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this |
It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD
[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favored nation
Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD
[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this |
Helen Fielding discussed her new book, the third in the 'Bridget Jones' series, during Book Expo America in New York City. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bridget jones
A deal between Apple and publishers to set the price of ebooks cost customers "hundreds of millions of dollars", a government lawyer claims. Continue reading at BBC World
[ BBC World | 2013-06-04 00:00:00 UTC ]
More news stories like this |
In an effort to streamline its print-on-demand offerings for small publishers, Ingram is launching IngramSpark, a program that will offer an inexpensive and easy-to-use platform for small publisher clients to distribute print and digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#digital titles
Frustrated by what it sees as poor service, independent children's book publisher Barefoot Books says 'life is too short' to deal with Amazon and is cutting its ties. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poor service
#independent children
Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
More news stories like this |
Digital magazine storefront Zinio has added a flat-rate, multi-title subscription option to its platform. The option recognizes a growing user base—nearly a quarter of customers—that reads three or more titles across devices. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-17 00:00:00 UTC ]
More news stories like this |
Canongate has acquired world rights in Creative Freedom, a book by artist, writer and documentary... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative freedom
By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book argument
The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing