In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Fan of reading, you maverick you? Well if you're rocking an Android device, head on over to the Market Google Play and hit update on that Kindle app, as the online retailer from the Northwest has some fresh bits waiting for you. New today is access to a bevy of illustrated content -- like... Continue reading at Engadget
[ Engadget | 2012-03-23 00:00:00 UTC ]
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Egmont Press is launching a new imprint for humour books, and will partner with leading... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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#humour books
#egmont press
Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget
[ Engadget | 2012-03-12 00:00:00 UTC ]
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Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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#ebook format
After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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Zinio's magazine app has certainly made the rounds -- Android slabs, the Kindle Fire, the iPad and even the ill-fated TouchPad have had their shining moment with the digital service -- but months of "consideration" for their platform have BlackBerry PlayBook owners feeling left out in the cold.... Continue reading at Engadget
[ Engadget | 2012-02-29 00:00:00 UTC ]
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Apple confirmed yesterday that they have acquired the San Francisco-based software company Chomp Inc. Chomp’s feature product is their application search engine that sifts through hundreds of thousands of apps and narrows it down to just a few options for its users. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-25 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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The official Twitter app has just received an update on iOS and Android, bringing new features to both platforms, plus an "optimized" Ice Cream Sandwich experience as seen above. The app is also currently available on Amazon's Appstore for the Kindle Fire now, and the company says it will pop up... Continue reading at Engadget
[ Engadget | 2012-02-22 00:00:00 UTC ]
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Vogue's iPad app is to go monthly in September as part of a raft of digital developments, including a focus on mobile optimisation, at upscale magazine publisher Condé Nast. Continue reading at Media Week
[ Media Week | 2012-02-22 00:00:00 UTC ]
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Bonnier’s Swedish arm R&D has released an interactive app for the iPad of AC Milan... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Facebook, Twitter, Instagram, Foursquare and Yelp upload names, e-mail addresses and phone numbers, sometimes without explicit permission. Continue reading at PC World
[ PC World | 2012-02-15 00:00:00 UTC ]
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The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"? Continue reading at Media Week
[ Media Week | 2012-02-08 00:00:00 UTC ]
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Getting into the app space can be a daunting prospect for publishers, but a wide range of developers have sprung up to help houses steer through what is still an uncertain new frontier for book interactivity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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Independent publishers have welcomed the launch of Apple’s iBooks Author self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Add the New York Post to the growing list of publications that are releasing apps optimized for the Kindle Fire and in this case, other seven-inch Android tablets too. “This app adds to our array of critically-acclaimed and successful app ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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