In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
News tagged with:
#print advertising
Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
More news stories like this |
By Tim Conneally, Betanews Nature Publishing Group and California State University (CSU) on Tuesday announced a three-year partnership that will eliminate paper textbooks from certain classes, and replace them with interactive ebooks instead. Continue reading at Betanews
[ Betanews | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim conneally
#three-year partnership
#interactive ebooks
Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apples iPads and iPhones tracked and kept users locations for up to a year, creating a step-by-step picture of... Continue reading at AdWeek
[ AdWeek | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blog posts
Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#share data
#consumer data
#regular users
E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deep pockets
Coinciding with the recent news that Conde Nast is the latest publisher to come to an agreement with Apple to offer subscription capabilities for its magazine apps, Adobe separately revealed a little bit more about how it actually helps facilitate those subs. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent news
#conde nast
#latest publisher
#magazine apps
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media equation
#sell advertisers
#magazine publishers
#making plans
#digital revolution
Monday nights Sandra Boynton book event at the Barnes & Noble on Manhattans Upper East Side looked like a pretty normal book signing--normal for Boynton, the bestselling childrens book author, anyway. Toddlers and slightly older kids, some dressed in pajamas, crammed into the event space,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest slew
#digital space
#android market
Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD
[ AllThingsD | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#al gore
#ios app
Written By: Charlotte Williams Publication Date: Tue, 26/04/2011 - 12:15 Faber's Malcolm Tucker: The Missing Phone app, launched last Christmas, has been nominated for a British Academy of Film and Television Arts (Bafta) award. The app has made the shortlist of four in the New Media category,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british academy
#media category
Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook color
#publishing industry
Independent booksellers may have dreaded Borders's arrival in New York City in 1996, but it was Barnes & Noble that tried to keep its longtime rival out by leasing every available 40,000-sq.-ft. space on its home turf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york state
#independent booksellers
#barnes noble
#longtime rival
#home turf
The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD
[ AllThingsD | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android apps
#nook color
Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#official launch
#book wholesaler
#online shoppers
#local bookshop
#give indies
On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use itas a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free download
As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier publishing
Written By: Benedicte Page Publication Date: Mon, 28/03/2011 - 09:40 The financial risks of app creation and the dilemmas of handling digital co-editions were the hot topics at the Bologna Book Fair's first Tools of Change conference. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#change conference
#app creation
#hot topics
There have been tons of focus groups, studies and market research done on the topic: how do you intersect content and commerce? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#focus groups
#market research