In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Quark is now offering current users a free upgrade to QuarkXPress to version 9.1. Included with this upgrade is the App Studio, a standalone Mac OS X software for app creation. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Apples App Store has added another product to its portfolioMartha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
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#ipad editions
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Written By: Caroline Horn Publication Date: Wed, 31/08/2011 - 08:05 Penguin is aiming to bring traditional family storytelling into the digital arena with a new picture book reader app, Me Books, which enables parents and carers to personalise stories by selecting parts they want to record... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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#kindle books
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Steve Jobs was wrong. People love to read on the iPad. Lets hope newspaper publishers dont ruin it for everyone. Continue reading at PC World
[ PC World | 2011-08-10 00:00:00 UTC ]
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#people love
#steve jobs
The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 14:05 The British Library has launched an iPad app allowing subscribers to browse 45,000 books from its 19th century historical collection. Subscription costs £1.99 per month and users can explore books from the likes of classic... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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#scottish borders
#travel writing
#classic novels
#british library
Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 12:24 Vintage author Henning Mankell, in collaboration with Ystad Tourism, has released a free app that enables fans get to know more about the location of the crime series, following the movements of fictional detective Kurt... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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#crime series
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Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting... Continue reading at AdWeek
[ AdWeek | 2011-08-01 00:00:00 UTC ]
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#live feed
#clockwork apple
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In the latest development in Apples contentious relationship with booksellers, the countrys two biggest ebook retailersAmazon and Barnes & Noblehave stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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#nook ebooks
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The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World
[ PC World | 2011-07-26 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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#barnes noble
#buy ebooks
Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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#meredith magazines
#homes gardens
#meredith corp
#select advertisers
Written By: Philip Jones Publication Date: Mon, 25/07/2011 - 09:45 Kobo has removed the direct e-bookselling links from its Apple apps, following new rules brought in by Apple earlier this year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Hachette Filipacchi is expanding its Elle brand onto the mobile platform with the launch of a magazine iPhone app. Continue reading at Media Week
[ Media Week | 2011-07-12 00:00:00 UTC ]
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#mobile platform
#elle brand
#hachette filipacchi
Sometimes keeping up with the Internet can seem like an endless assignment. The tweets and Facebook posts scroll infinitely, the email piles up, and news sites and blogs publish around the clock. That's why Summify seems so different. Continue reading at AllThingsD
[ AllThingsD | 2011-07-08 00:00:00 UTC ]
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#iphone app
#news sites
Written By: Bookseller Staff Publication Date: Thu, 30/06/2011 - 09:30 CNN reports that Amazon and Barnes & Noble are remaining tight-lipped on the eve of new app rules being introduced by Apple. Today, 30th June, is the deadline for app makers to get in compliance with Apple's strict new... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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#30% cut
#web browser
#buy buttons
#kindle app
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Apple has changed its rules for in-app subscriptions and content access in the App Store. Reports are indicating that the most significant change is access to content purchased outside of the app without a corresponding in-app subscription requirement, and a concomitant relaxation of pricing... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-09 00:00:00 UTC ]
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#significant change
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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#digital business
#follow suit
#stronger position