The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

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ALA Announces 2023 'I Love My Librarian Award' Winners

The 10 winning librarians will be honored at a reception at the ALA's upcoming LibLearnX conference next week in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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10 Books That Men Love

Katie Hafner, author of the novel 'The Boys,' takes note of 10 books that resonate with male readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #male readers


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


A Love for Women: PW Talks to Beth Moore

Beth Moore, a Bible teacher whose books have sold over 17.5 million copies since 1994, is telling the story of her life in ‘All My Knotted Up Life’—the first book since announcing her split from the Southern Baptist denomination in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #beth moore #bible teacher


Bookstore Goes Viral After Its Cheeky Display Of Prince Harry's Memoir

An independent book shop in Wiltshire, England has become an internet hit after its creative window display of the Duke of Sussex's memoir. Continue reading at HuffPost

[ HuffPost | 2023-01-10 19:17:34 UTC ]
More news stories like this | News stories tagged with: #prince harry #bookstore


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Have we fallen out of love with celebrity memoirs?

The year’s autobiography big-hitters haven’t sold as well as expected, with buyers disenchanted by pricing and lack of feelgood topicsFrom actors and musicians to athletes and presenters, there are no shortage of celebrity memoirs on bookshop shelves. This year has seen new books published by a... Continue reading at The Guardian

[ The Guardian | 2022-12-09 10:52:17 UTC ]
More news stories like this | News stories tagged with: #celebrity memoirs #bookshop shelves #harry potter #bookshop


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


If You Want to Build a Story, Become an Architect

Mary-Alice Daniel has been on a journey, literally, across continents. She documents her experiences in A Coastline Is an Immeasurable Thing, which is a memoir about places, from which she has been uprooted, assimilated into, revisited, and settled, giving the reader a close look into the lives... Continue reading at Electric Literature

[ Electric Literature | 2022-12-05 12:00:00 UTC ]
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Build a Perfect Bookstore and We’ll Recommend a Book for You

Readers dream about owning their own bookstore. So let's indulge in the fantasy: design a bookstore and get a matching book recommendation! Continue reading at Book Riot

[ Book Riot | 2022-12-01 11:32:00 UTC ]
More news stories like this | News stories tagged with: #ll recommend #bookstore


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Tracking Global Trends Toward Secularity

‘Beyond Doubt’ relies on comprehensive new data and a fresh sociological framework to definitively track the downward trend of religiosity in societies worldwide, including the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #downward trend


I loved Overwatch, but now I’m done

It’s possible to love a video game. To be devoted to it, to value what it does for you, and how it makes you feel. To want the best for it. Not in the same way you love a person — or at least, I hope not. But take a look at any major fan convention for video games, movies, TV, or almost... Continue reading at PC World

[ PC World | 2022-11-01 15:51:22 UTC ]
More news stories like this | News stories tagged with: #tech giant #terse statements #ongoing situation #latest acquisition #microsoft cares #situation stayed #ddos attack #actively battling #qa department #avaricious monetization #illuminating peeks #stern gaze #guiding hand #original fans #final breakup #short stories


I loved Overwatch, but I’m done

It’s possible to love a video game. To be devoted to it, to value what it does for you and how it makes you feel, and to want the best for it. Not in the same way you love a person — or at least, I hope not. But take a look at any major fan convention for video games, movies, TV, or almost... Continue reading at PC World

[ PC World | 2022-10-28 10:45:00 UTC ]
More news stories like this | News stories tagged with: #tech giant #terse statements #ongoing situation #latest acquisition #microsoft cares #situation stayed #ddos attack #actively battling #qa department #avaricious monetization #illuminating peeks #stern gaze #guiding hand #original fans #final breakup #short stories


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Near-fatal ODs and love faxes to Julia Roberts: What Matthew Perry's memoir reveals

From kissing Gwyneth Paltrow to beating up Justin Trudeau: Matthew Perry's memoir, "Friends, Lovers and the Big Terrible Thing," hits shelves Nov. 1. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-25 14:00:03 UTC ]
More news stories like this | News stories tagged with: #memoir reveals #julia roberts #matthew perry #memoir


Books for Building Faithful Families

Several new and forthcoming faith-based books on marriage and parenting feature straight-talk, Scripture, and a spike of humor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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International Rights Pros at Frankfurt: Trends and Titles

Ahead of the Frankfurter Buchmesse, we asked some of the most seasoned literary agents what issues and titles are top-of-mind this season. The post International Rights Pros at Frankfurt: Trends and Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 15:25:26 UTC ]
More news stories like this | News stories tagged with: #titles appeared #frankfurter buchmesse #literary agents


What hip-hop bling reveals about American status anxiety

"Ice Cold," a new photo book on hip-hop bling, amplifies the theme of W. David Marx's "Status and Culture" and advocates for jewelry as an art form. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-20 13:00:51 UTC ]
More news stories like this | News stories tagged with: #art form #photo book


Transition to Open Access: Tackling Complexity and Building Trust

In a Copyright Clearance Center discussion, two scholarly publishing experts share experiences with open access transformation. (Sponsored) The post Transition to Open Access: Tackling Complexity and Building Trust appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-19 10:52:04 UTC ]
More news stories like this | News stories tagged with: #open access #scholarly publishing