The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'The Right Way to Build Brand Love by Hopping on Viral Trends'


God's Loving Guidance: Spotlight on Dr. Sheila Hayford

The author’s latest, Chapter by Chapter: The Voice of God Study Bible, provides an intimate approach to understanding the word of God. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Thirty Years Later, Kids Still Love 'Stinky Cheese'

We spoke with the team behind 'The Stinky Cheese Man and Other Fairly Stupid Tales' about the picture book’s milestone anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thirty years #picture book


Holy and Wholly Loved: Spotlight on Julie Wright

With 'Redeeming Eve', the author looks to help women navigate modern challenges by exploring the lives and struggles of women in the Bible. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-03 04:00:00 UTC ]
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How to Love to Your Horrible Little Goblins (and Other Advice from Calvin Kasulke)

Calvin Kasulke’s Several People Are Typing is out now in paperback from Anchor Books, so we asked him about routine, empathy, and what to re-read. * What time of day do you write? I am an inveterate night owl. It’s not the optimal arrangement for a life. I’ve tried to follow the path of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-30 08:52:53 UTC ]
More news stories like this | News stories tagged with: #anchor books


Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #natural evolution #hearst


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


Why Is Boys Love Manga So Popular Among Women?

Boys' Love is a subgenera of manga that is particularly popular among women, but why is that? One writer explores. Continue reading at Book Riot

[ Book Riot | 2022-09-14 10:35:00 UTC ]
More news stories like this | News stories tagged with: #writer explores #manga


Morgan James Publishing: Supporting Authors and Building Community from Page One

Since founding Morgan James Publishing in 2003, entrepreneur David Hancock has helped launch the careers of thousands of authors. Whether it’s a business- or faith-based title, a novel, or a children’s story, the books’ accolades speak for themselves. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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If You Loved That Novel, Try This Nonfiction Book

If you loved these popular novels, try picking up a nonfiction book that pairs perfectly with it, like The Martian and Packing for Mars. Continue reading at Book Riot

[ Book Riot | 2022-09-08 10:38:00 UTC ]
More news stories like this | News stories tagged with: #popular novels #nonfiction book


Ashley Flowers Loves an Airport Bookstore

When the “Crime Junkie” co-host’s debut novel came out, it didn’t seem real until she signed copies to the sound of boarding announcements. Continue reading at The New York Times

[ The New York Times | 2022-09-01 19:00:31 UTC ]
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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #brain-friendly workplace #work-life balance


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


Melissa Bank, literary chronicler of love and loss, dies at 61

Her first short-story collection, "The Girls’ Guide to Hunting and Fishing," was translated into more than 30 languages and became a best-seller. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 16:41:12 UTC ]
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This is definitive proof that Jeff Bezos is building an army of robot ants.

It’s a tale as old as time: a Brazilian writer sets her Kindle aside for a few weeks to work on her own novel, and when she goes back to get a little reading done, finds that the device has been infested with a horde of tiny white ants. “My virtual library had become a […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
More news stories like this | News stories tagged with: #definitive proof #jeff bezos #virtual library #kindle


Love the Smell of Old Books? This Bookseller Would Like You to Leave.

In his grouchy, funny memoir, “A Factotum in the Book Trade,” Marius Kociejowski writes about what a good bookstore should feel like, famous customers he’s served and more. Continue reading at The New York Times

[ The New York Times | 2022-07-18 18:02:04 UTC ]
More news stories like this | News stories tagged with: #funny memoir #book trade #bookstore #bookseller


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


Subverting Traditional Narratives of Love and Happiness

When CJ Hauser published “The Crane Wife” in The Paris Review, an essay about repressing her needs in a relationship, calling off a wedding, and going to study whooping cranes on the Gulf Coast, it quickly became a viral hit. Three years later, her 17-piece memoir in essays of the same name... Continue reading at Electric Literature

[ Electric Literature | 2022-07-14 11:00:00 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


“The Act of Mourning Itself is a Final, Destitute Version of Love.” A Reading List For the Grieving

Grief is one of those experiences that seems like a black-out to me. To comprehend the magnitude of what death really means—that concept of forever—is so challenging on an intellectual level that part of us shuts down in response so we can attend to the thought. Or use all our energy to escape... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-30 08:51:08 UTC ]
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In Gabrielle Zevin’s novel, two video game designers chase love IRL

"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post

[ The Washington Post | 2022-06-28 16:07:16 UTC ]
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