The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


YA author shoots to No 1 on Amazon bestseller list after viral TikTok video

TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian

[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | All news stories tagged with: #bestseller list #debut author #fort worth #book signing


I love my Kindle even more than my iPhone. 4 reasons why

As someone who works in the tech field, I have a lot of gadgets hanging around the house. While I enjoy playing around with my custom-built theremin (yes it’s a real thing) or my embarrassingly decrepit iPhone, there’s one gadget that I always seem to reach for: my Kindle. I’m a... Continue reading at PC World

[ PC World | 2023-07-03 14:05:14 UTC ]
More news stories like this | All news stories tagged with: #kindle #traditional publishing #science fiction #free time #highly rated #remote work


Workers at Barnes & Noble in Manhattan's Union Square vote to unionize, continuing trend

Workers at the Barnes & Noble in Manhattan’s Union Square, one of the retail chain’s signature stores, have voted to unionize Continue reading at ABC News

[ ABC News | 2023-06-08 00:38:28 UTC ]
More news stories like this | All news stories tagged with: #retail chain #union square #barnes noble


CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #middle grade #growth opportunities #book market


What Banned Books Can Teach Us: Building an LGBTQ Picture Book Library for Pride 

This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
More news stories like this | All news stories tagged with: #picture book #lgbtq children #banned books


Books Inc. Builds a Bridge to Book Fairs

Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #book fair #bay area #book fairs


UK Prime Minister Rishi Sunak loves a horsey “bonkbuster.”

TIL … that the Rutshire chronicles is not euphemism for government incompetence but a blockbuster romance series by UK author Jilly Cooper OBE, and long a favorite of UK Prime Minister Rishi Sunak. Writes Politico: U.K. Prime Minister Rishi Sunak confirmed Thursday that he’s an avid reader of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-25 13:27:20 UTC ]
More news stories like this | All news stories tagged with: #english author #jilly cooper #avid reader


PW Cover Reveal: 'Ways to Build Dreams: A Ryan Hart Story'

In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest installment #pw takes


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | All news stories tagged with: #digital media #podcast network


Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #lulu #big surprise #company decided


Chinese man builds bookstore on a mountaintop. Yes, he’s a poet.

A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
More news stories like this | All news stories tagged with: #bookstore #bookshop


Love & Other Epic Adventures: Science Fiction Romance Books

Get your fill of space adventures, AI hunks, and shipworthy pairings with these science fiction romance books like The Red Scholar's Wake. Continue reading at Book Riot

[ Book Riot | 2023-04-28 10:36:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #space adventures


Meals and deals: five biggest trends from London book fair 2023

There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian

[ The Guardian | 2023-04-24 12:51:58 UTC ]
More news stories like this | All news stories tagged with: #london book fair #publishing landscape #biggest trends #coming year


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem


Bookworm in a Chrysalis: How Language Acquisition Nourishes a Love of Literature

The publishing party for my first book was held in the bookstore I used to work at. My book was piled on the table. People with flowers, people with cups of wine, people who didn’t understand Icelandic all filled the store. I felt like it was my birthday. Ten days earlier, I’d been awarded the […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-19 08:52:49 UTC ]
More news stories like this | All news stories tagged with: #bookstore


Fighting Educational Injustice: Close-Up on Bettina L. Love’s 'Punished for Dreaming'

The author, activist, and educator delivers a scathing indictment of racist school reforms and plots a course for a more just future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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‘I love nothing more than making people cry’: author Cheryl Strayed on her hugely moving TV show

Profound, big-hearted, and raw, the adaptation of bestselling book Tiny Beautiful Things is powerful television. Its writer talks grief, sorrow and being friends for life with Reese WitherspoonIn 2011, a little-known fortysomething author called Cheryl Strayed was about to become huge. She had... Continue reading at The Guardian

[ The Guardian | 2023-04-05 05:00:25 UTC ]
More news stories like this | All news stories tagged with: #bestselling book #reese witherspoon #big screen #desperately wanted #heroin addiction


We can build immortal celebrities from ChatGPT and their existing back catalogs

Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget

[ Engadget | 2023-04-04 18:00:30 UTC ]
More news stories like this | All news stories tagged with: #digital media #kindle #mona lisa #commercial breaks #silicon valley


Wattpad Builds a Book Business

A lot has happened since Wattpad announced in January 2019 that it was starting a print publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business


Building a Well-Being Economy: Spotlight on Frederick Tsao

Author and entrepreneur Frederick Tsao advocates for a new world order, helping readers reassess community, the self, and the role of businesses within the social ecosystem. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #world order