The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Transformative insights: Deloitte unveils digital media trends of 2024

There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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Ten Books by AAPI Authors We Loved This May

From heartfelt rom-coms to reproductive health primers to middle grade sci-fi, we're rounding up some of our favorite May books by Asian American and Pacific Islander authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
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Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform

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[ Publishing Perspectives | 2024-05-23 14:31:28 UTC ]
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4 New Debut Novels by Women That We Loved

This diverse slate of standout debut novels by women spans genre, from historical saga to contemporary comic novel to postapocalyptic fantasy, as well as the globe, from California to a far-flung Nordic isle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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African sci-fi: body hopping, artificial wombs and angry ghosts in a future Botswana

Tlotlo Tsamaase’s first novel adds to an exciting and growing body of African science fiction. Continue reading at The Conversation

[ The Conversation | 2024-05-09 14:08:00 UTC ]
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Gov. Gavin Newsom is working on a memoir as he builds his image beyond California

Ambitious politicians often publish an autobiographical book as they explore whether to launch a presidential campaign. Will California's governor be next? Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-09 10:00:06 UTC ]
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Struggling Fifth Avenue landmark Scribner Building gets a new chapter

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[ Crains New York | 2024-05-07 09:48:08 UTC ]
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From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek

[ AdWeek | 2024-05-03 18:16:20 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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For the Punks and Goths: This Graphic Novel is a Love Letter to BIPOC Femmes and Thems

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[ Book Riot | 2024-05-01 11:30:00 UTC ]
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Jessica Zhan Mei Yu on Loving Literature That Hates You

Jessica Zhan Mei Yu’s smartly interior debut novel But the Girl appears to follow the path of a bildungsroman. Our protagonist, simply named Girl, is on a flight out of Australia for an artist’s residency in the lush Scottish countryside. She is leaving behind her tight-knit Malaysian family and... Continue reading at Electric Literature

[ Electric Literature | 2024-04-30 11:05:00 UTC ]
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YA Romantasy: True Love or Passing Fancy?

Publishers, agents, and authors reckon with readers’ all-consuming passion for romantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Adams defends Randy Mastro as opposition builds to lawyer’s nomination

Mayor Eric Adams’ administration went on the offensive Tuesday as he prepares to nominate Randy Mastro, an attorney with a long and controversial career, to be the city’s top lawyer.Despite opposition by the City Council, Adams’ administration has confirmed it is considering Mastro, a partner at... Continue reading at Crains New York

[ Crains New York | 2024-04-23 19:11:11 UTC ]
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Fanatics wants to build the Comic Con for sports in New York

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[ Crains New York | 2024-04-16 16:33:03 UTC ]
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Marianne Williamson’s Mind of Love

The self-help author and presidential candidate’s 15th book presents Christ as a universal embodiment of love Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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8 Nonfiction Books That SFF Fans Will Love

If you love science fiction and fantasy reads, these works of nonfiction will be right up your alley. Continue reading at Book Riot

[ Book Riot | 2024-03-22 11:00:00 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

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[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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U.K. Publishing Spotlight: Building Bridges Between the U.K. and U.S. Book Businesses

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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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U.K. Publishing Spotlight: Usborne Builds on Its Founder's Legacy

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