The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Delia Ephron’s Memoir Could Be Called ‘Love, Loss and Love Again’

In “Left on Tenth,” the veteran author looks back on a series of life-altering events, including a whirlwind romance at the age of 72. Continue reading at The New York Times

[ The New York Times | 2022-04-12 09:00:01 UTC ]
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I Love Audiobooks, But Will My Nephew Love Them Too?

Even though we both love middle grade books, it turns out that my nephew is looking for different things from an audiobook than I am. Continue reading at Book Riot

[ Book Riot | 2022-03-29 10:30:00 UTC ]
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If you love heroic fantasy a la George R.R. Martin, you’ll love ‘The Last Viking’

Don Hollway’s new novel is a fast-paced saga based on the life of Harald Hardrada, the 11th-century Norse adventurer Continue reading at The Washington Post

[ The Washington Post | 2021-09-22 11:00:00 UTC ]
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If you love books and also love, you can rent this bookstore for a COVID-friendly date night.

Given that we’re all justifiably afraid about the breath of others right now, it’s a weird time to be dating. While the warmer months at least offered the possibility of outdoor meetings, now it’s winter and, like all other things, dating has become an exercise in futility and endless Zoom... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-28 15:42:07 UTC ]
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‘Love After Love’ reminds readers why we go to books in search of answers to life’s great questions

Ingrid Persaud’s Trinidad-set debut is a memorable, moving account of wounded people who come together to create an alternative family. Continue reading at The Washington Post

[ The Washington Post | 2020-08-12 12:00:00 UTC ]
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Queers Love Comics, and “Grease Bats” Loves Queers

When you meet Archie Bongiovanni, you may feel as though you already know them. The jorts, the stick-n-poke tattoos, the larger-than-the-room laugh that means you always know where they’re standing. That’s because Bongiovanni’s incredibly endearing energy winds up all over the page in Grease... Continue reading at Electric Literature

[ Electric Literature | 2019-09-27 11:00:50 UTC ]
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UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks

Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
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BookCon 2019: Love Is Love

We talked to Tehlor Kay Mejia, Daniel José Older, Morgan Parker, and Angelo Surmelis about love, family, community, and growing up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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Artist Jaime Hernandez reunites his ‘Love and Rockets’ women, but only loves one now

It is by now a legendary piece of comic book lore: In 1981, a trio of brothers from Oxnard — Jaime, Gilbert and Mario Hernandez — self-published a slim black-and-white comic book they titled “Love and Rockets.” The volume, reprinted the following year by Fantagraphics, contained a riff on old... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
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Emma Carroll | 'It’s lovely to see Middle Grade having its moment. It’s what I love writing'

The former secondary school teacher and graduate of Bath Spa’s MA in Writing for Young People explores themes of prejudice, racism and identity. Continue reading at The Bookseller

[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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Comic book creators unite for 'Love Is Love' to honor victims of Orlando attack

The comic book community is coming together for "Love Is Love," a comic to honor those killed in June's Orlando attack. Organized by writer Marc Andreyko, "Love Is Love" will feature more than 100 one- to two-page stories from some of the biggest names in comics. Contributing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-21 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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3 Wondertacular Rules for Going Viral From The Most Viral Site on the Web

This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company

[ Fast Company | 2013-07-01 00:00:00 UTC ]
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From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek

[ AdWeek | 2024-05-03 18:16:20 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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