The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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U.K. Publishing Spotlight: Usborne Builds on Its Founder's Legacy

The managing director of Usborne Publishing reflects on the legacy of her father, the company’s founder, who died last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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U.K. Publishing Spotlight: Building Bridges Between the U.K. and U.S. Book Businesses

British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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If We Could All Feel God’s Love: PW Talks to Savannah Guthrie

The daytime TV star offers a collection of essays about faith, doubt, and "questions without answers" in her first book for adults, 'Mostly What God Does,' out this week from Thomas Nelson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-19 05:00:00 UTC ]
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Book Review: ‘The Book of Love,’ by Kelly Link

In “The Book of Love,” the Pulitzer finalist and master of short stories pushes our understanding of what a fantasy novel can be. Continue reading at The New York Times

[ The New York Times | 2024-02-12 10:00:46 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Bookish Valentine’s Day Sweatshirts to Celebrate Your One True Love

Wear these fun bookish Valentine's Day sweatshirts to go out to pick up your latest bookstore or library finds and more. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2024-01-29 11:30:00 UTC ]
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4 Provocative New Surveys of Love and Sex

From racism in dating to sexual dry spells, these four new books take an, ahem, intimate look at all facets of love and relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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Gen Z and millennials have an unlikely love affair with their local libraries

Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation

[ The Conversation | 2024-01-12 13:28:57 UTC ]
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In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends

Tamara Megrelishvili, founder of Georgian bookstore Prospero's talks about the impact of diminished tourism, war, and political unease. The post In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 17:45:34 UTC ]
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In New Book, Rabbi Shai Held Emphasizes the Jewish Tradition of Love

In his new book, ‘Judaism Is About Love: Recovering the Heart of Jewish Life,’ Rabbi Shai Held asks readers to reconsider what they know about Judaism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Panel Mania: 'Lunar New Year Love Story' by Gene Luen Yang and LeUyen Pham

Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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A sense of place: Brooklyn writers on why they love the borough

Novelists in Brooklyn draw inspiration from the New York borough’s cast of thousands, and particularly from its idiosyncratic neighborhoods. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-12-21 19:46:00 UTC ]
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7 Short Story Collection Recommendations Based on TV Shows You Know and Love

In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature

[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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2024’s hottest book cover trend is . . . pastel skies.

The reign of the color-blob book cover has slowly come to an end over the last several years, and various pretenders to the throne have taken their best shot at being the next trend—sans-serif minimalism (The “Cusk”); brightly-colored paper-cut-out illustrations, usually involving women (The... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-18 15:14:58 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry