The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Melissa Bank, literary chronicler of love and loss, dies at 61

Her first short-story collection, "The Girls’ Guide to Hunting and Fishing," was translated into more than 30 languages and became a best-seller. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 16:41:12 UTC ]
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This is definitive proof that Jeff Bezos is building an army of robot ants.

It’s a tale as old as time: a Brazilian writer sets her Kindle aside for a few weeks to work on her own novel, and when she goes back to get a little reading done, finds that the device has been infested with a horde of tiny white ants. “My virtual library had become a […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
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Love the Smell of Old Books? This Bookseller Would Like You to Leave.

In his grouchy, funny memoir, “A Factotum in the Book Trade,” Marius Kociejowski writes about what a good bookstore should feel like, famous customers he’s served and more. Continue reading at The New York Times

[ The New York Times | 2022-07-18 18:02:04 UTC ]
More news stories like this | All news stories tagged with: #bookseller #bookstore #book trade #funny memoir


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | All news stories tagged with: #best-selling book #hannah waddingham #ted lasso #multiyear deal


Subverting Traditional Narratives of Love and Happiness

When CJ Hauser published “The Crane Wife” in The Paris Review, an essay about repressing her needs in a relationship, calling off a wedding, and going to study whooping cranes on the Gulf Coast, it quickly became a viral hit. Three years later, her 17-piece memoir in essays of the same name... Continue reading at Electric Literature

[ Electric Literature | 2022-07-14 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #electric literature #viral hit #paris review #crane wife


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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“The Act of Mourning Itself is a Final, Destitute Version of Love.” A Reading List For the Grieving

Grief is one of those experiences that seems like a black-out to me. To comprehend the magnitude of what death really means—that concept of forever—is so challenging on an intellectual level that part of us shuts down in response so we can attend to the thought. Or use all our energy to escape... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-30 08:51:08 UTC ]
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In Gabrielle Zevin’s novel, two video game designers chase love IRL

"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post

[ The Washington Post | 2022-06-28 16:07:16 UTC ]
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10 Books About Young Women in (and Out) of Love

The best literary fiction is in some ways a simple character study. It is a roadmap into the interiority of a specific character: the way they think, how their identity impacts their relationships, and what decisions get made in response to the socio-political pressures shaping their lives. But... Continue reading at Electric Literature

[ Electric Literature | 2022-06-24 11:00:00 UTC ]
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At 10, ‘Dragons Love Tacos’ is Still Flying Off Shelves

Adam Rubin and Daniel Salmieri teamed up on a picture book about imaginary creatures and hot salsa. It took on a life of its own. Continue reading at The New York Times

[ The New York Times | 2022-06-23 09:00:15 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Movie Alert: 'Love & Gelato'

We spoke with YA author Jenna Evans Welch about the process of seeing her 2016 debut, 'Love & Gelato,' adapted for the screen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Can we please make Banned Book Fairs the hot new nationwide trend?

As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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Newly Published, From Quarantine Love to Hemingway

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2022-06-08 09:00:02 UTC ]
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Pizza Hut is trending … because of its book club pick?

I love Pizza Hut with a white hot passion, and I do firmly believe that it should always be trending because of its cheesy goodness. They had stuffed crust ages before Papa John’s deigned to attempt it. (My only beef with them is that they do not deliver to my apartment… If someone at the […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-03 15:30:07 UTC ]
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How DJ Screw put Houston hip-hop on the map

In his new book, “DJ Screw: A Life in Slow Revolution,” author Lance Scott Walker charts how DJ Screw developed his trademark sound. Continue reading at The Washington Post

[ The Washington Post | 2022-05-23 12:00:00 UTC ]
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Netflix's Love, Death and Robots finds the 'nerd joy' of adult animation

What happens when animation geeks get the greenlight to produce whatever they want? You get Netflix's Love, Death and Robots, an anthology series that's meant to remind viewers that cartoons aren't just for kids. You'd think that would be a foregone conclusion in 2022, decades after anime has... Continue reading at Engadget

[ Engadget | 2022-05-21 13:00:32 UTC ]
More news stories like this | All news stories tagged with: #anthology #great thing #find ways #generational shift