The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’

The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #strong position #major role #post spain


Greg Tate, musician and leading hip-hop generation cultural critic, dies at 64

As a Village Voice critic, he became one of the leading chroniclers of the emergence of hip-hop and had a powerful influence on later critics. Continue reading at The Washington Post

[ The Washington Post | 2021-12-09 00:26:12 UTC ]
More news stories like this | All news stories tagged with: #greg tate


Reading Short Stories is Helping Me Fall in Love With Reading Again

Inspired by another Rioter's bookish rituals, I'm trying my own. I wake up earlier than usual to enjoy a slow morning reading short stories. Continue reading at Book Riot

[ Book Riot | 2021-11-18 11:36:00 UTC ]
More news stories like this | All news stories tagged with: #short stories


‘It is surreal’: the five-second book reviews going viral on TikTok

With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian

[ The Guardian | 2021-11-16 16:30:13 UTC ]
More news stories like this | All news stories tagged with: #book review #stuck inside #favourite book #phone camera #book reviews


RE:WIRED 2021: Neal Stephenson on Building and Fixing Worlds

The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired

[ Wired | 2021-11-10 20:46:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #climate change #neal stephenson


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados


Ilex snaps up Bishopsgate archivists' history of queer love letters

Ilex Press has signed a deal for The Love That Dares: Letters of LGBTQ+ Love & Friendship, collected by Bishopsgate Institute archivists Rachel Smith and Barbara Vesey.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 21:04:12 UTC ]
More news stories like this | All news stories tagged with: #ilex press


Building bridges

How often do we hear an engineer’s voice in books? Roma Agrawal and her critically-acclaimed Built - The Hidden Stories Behind Our Structures (Bloomsbury Press), comes to mind, but I’m struggling to think of many others. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 06:53:34 UTC ]
More news stories like this | All news stories tagged with: #building bridges


Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #advent international


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #hearst


Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
More news stories like this | All news stories tagged with: #bookshop #coming back #bookshop day


John Lewis’s final meditations on activism, spirituality, politics and love

From a civil rights icon, reflections on history and advice for today’s activists. Continue reading at The Washington Post

[ The Washington Post | 2021-10-01 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #john lewis


After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst


I love books about books. Here are seven of my current favorites.

Among the titles on my nightstand: “The Last Bookseller,” “The Private Library” and “Rare Book Hunting.” Continue reading at The Washington Post

[ The Washington Post | 2021-09-29 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #private library #love books


Anthony Doerr’s ‘Cloud Cuckoo Land’ is a convoluted love letter to books

Doerr’s first novel since winning a Pulitzer Prize for “All the Light We Cannot See” is full of people thinking big thoughts. Continue reading at The Washington Post

[ The Washington Post | 2021-09-28 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #first novel #pulitzer prize #anthony doerr


Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | All news stories tagged with: #literature festival #ann goldstein #starting today #elena ferrante


‘We Wrote in Symbols’ is a groundbreaking collection of Arab women writing about love and lust

Edited by Palestinian British writer Selma Dabbagh, this compilation brings together 101 works from more than 70 female writers. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 13:00:00 UTC ]
More news stories like this |


Sarah Gilmartin | 'I loved writing and I knew I wanted to continue to do it after college'

Sarah Gilmartin admits "there has been a game-keeper turned poacher headline” in the Irish press in the run-up to the release of her début novel, after putting in eight years as a literary critic for the Irish Times. And she was a very specific sort of gamekeeper, as her brief for the Times was... Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:32:50 UTC ]
More news stories like this | All news stories tagged with: #literary critic #début #irish press #irish times


Saleem Kidwai, scholar who unearthed long-buried literature on gay love in India, dies at 70

His volume “Same-Sex Love in India” was regarded as a foundational text for queer studies in India and in recent years was cited in petitions to the country’s supreme court to end the criminalization of homosexuality. Continue reading at The Washington Post

[ The Washington Post | 2021-09-02 05:09:05 UTC ]
More news stories like this | All news stories tagged with: #supreme court


Andersen partners with Moon Lane on Luna Loves Dance windows

Andersen Press has partnered with children's bookshop brand Moon Lane Group to promote author Joseph Coelho and illustrator Fiona Lumbers' latest title, Luna Loves Dance, in a series of window displays. Continue reading at The Bookseller

[ The Bookseller | 2021-09-01 11:21:08 UTC ]
More news stories like this | All news stories tagged with: #bookshop #window displays #latest title #andersen press #moon lane