The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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In this love story, a few bits of wisdom amid woefully out-of-date ‘lessons’

Massimo Recalcati seems to ignore how people in the 21st century experience love. Continue reading at The Washington Post

[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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A London Teeming With Bodies, Buildings, Desire and Greed

The British author Fiona Mozley’s new novel, “Hot Stew,” features sex workers fighting an eviction order from a real-estate heiress and a host of other Londoners vying for control over their lives, careers and possessions. Continue reading at The New York Times

[ The New York Times | 2021-04-20 09:00:06 UTC ]
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As a kid, I loved Judy Blume’s books. As an adult, I wonder: How do they read today?

Blume’s novels educated — and entertained — generations of readers. In today’s culture, it’s more complicated. Continue reading at The Washington Post

[ The Washington Post | 2021-04-19 12:00:00 UTC ]
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Finding 'value in the valley': YA authors at a Festival panel on Black life and self-love

At a Times Book Festival panel on Black YA fiction, Dean Atta, Morgan Parker, Yusef Salaam and Ibi Zoboi discussed stories of teens making it through. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-18 01:13:11 UTC ]
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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
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‘A Light in the Dark’ is a love letter to directors, personal flaws and all

The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post

[ The Washington Post | 2021-04-12 07:00:00 UTC ]
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‘First Person Singular’ delves into lost love and strange happenings

Japanese writer Haruki Murakami offers a collection of imaginative short stories with skewed elements that his many fans are sure to applaud. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-04-06 22:11:04 UTC ]
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Meet Our New Release Index: How it Works and Why You’ll Love It

The Book Riot New Release Index allows book lovers to view ALL upcoming book releases in one centralized place. Learn more now! Continue reading at Book Riot

[ Book Riot | 2021-04-01 10:33:00 UTC ]
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Jacqueline Winspear’s latest novel reminds us why we love Maisie Dobbs

The venerable PI is at her best in ‘The Consequences of Fear,’ a murder mystery set in war-torn London Continue reading at The Washington Post

[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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Demary Vows to Build Upon Soft Skull Press's Success

Mensah Demary, who worked alongside Yuka Igarashi at Catapult since its early days, vows to broaden Soft Skull Press's reach after being promoted to editor-in-chief. He replaces Igarashi, who moved on to Graywolf Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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A Mighty Blaze Continues to Build

As A Mighty Blaze celebrates its first year of promoting authors and books, it continues to grow, with new projects planned that include a conference educating book people on how to maximize their social media presence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Endeavour signs Deeney's Love & Care

Octopus imprint Endeavour has signed Love & Care by journalist Shaun Deeney, “a thought-provoking and often funny” account of a man becoming a carer for his mother just as he is hoping to find love one last time, post-divorce. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 14:57:29 UTC ]
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International pandemic book trends discussed at ReBoot workshop

The resilience of the print market, digital library borrowing and the appetite for backlist titles during the pandemic were among topics discussed at the ReBoot Books Business and Reading workshop held on Thursday (25th February).  Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 18:25:30 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Small Publishers Struggle to Build a Diverse Workforce

Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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New in TikTok trends: A ten-year-old self-help book?

The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Jessie Ware pens book for Hodder Studio 'on food, life and love'

Hodder Studio has signed a book on food, life and love from musician and podcaster Jessie Ware. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 08:35:57 UTC ]
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6 Books to Check Out if You Loved HAMNET by Maggie O’Farrell

If you enjoyed Maggie O'Farrell's historical fiction about Shakespeare's son, check out these thematically similar books like HAMNET. Continue reading at Book Riot

[ Book Riot | 2021-02-03 11:37:00 UTC ]
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How to build the city of the future, according to Ikea’s innovation lab

‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company

[ Fast Company | 2021-02-03 07:00:40 UTC ]
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