The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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A Thin Line Between Love and Hate: PW Talks with Peter Bagge

This month, cartoonist Peter Bagge returns to his indie comics roots and to Buddy Bradley, one of his most enduring characters, when Fantagraphics publishes 'The Complete Hate', a three-volume collection of Bagge’s fictional chronicle of the gruff, heading nowhere fast 1990s slacker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Fred Klein, Who Helped Build Bantam Books, Dies at 97

Fred Klein, who helped make Bantam Books a major force in mass market paperback publishing in the 1960s and 1970s, died on October 22. He was described by a former colleague as "the greatest ringmaster the publishing world has ever known.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #brand identity


Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business

Adrienne Tang, longtime rights director with Kids Can Press, moves to Penguin Random House Canada to create 'an entirely new in-house rights operation,' says CEO Kristen Cochrane. The post Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-23 16:11:39 UTC ]
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Headline Review falls for Stone's 'timeless' love story

Headline Review will publish Always, in December by debut novelist Emily Stone, as a lead launch title in autumn 2021.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 17:42:51 UTC ]
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Ruby Hamad’s essay about White women’s tears went viral. ‘White Tears/Brown Scars’ delves deeper into performative victimhood.

The essays outline how a tactical affect upholds the status quo of white privilege and power. Continue reading at The Washington Post

[ The Washington Post | 2020-10-16 11:26:39 UTC ]
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Bernard to explore violence, race and love in essay collection for Transworld

Transworld is publishing Black is the Body, a collection of non-fiction essays covering a number of US author Emily Bernard's experiences. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 19:56:01 UTC ]
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New Children's Book Gives Boys Who Love Ballet A Chance To Feel Seen

John Robert Allman's "Boys Dance!" explains how fancy footwork can pay off at school and in sports, while spotlighting male role models in the art form. Continue reading at HuffPost

[ HuffPost | 2020-10-07 14:25:30 UTC ]
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After losing two loved ones to covid-19, I turned to books. Here are 15 titles that helped me cope.

A selection of memoirs and novels that can help connect and lift us through these scary and sad times. Continue reading at The Washington Post

[ The Washington Post | 2020-10-07 05:22:15 UTC ]
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Ethan Hawke's new novel on art, love and fame to William Heinemann

William Heinemann is publishing the first novel in almost 20 years from actor, writer and director Ethan Hawke: A Bright Ray of Darkness. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 04:15:41 UTC ]
More news stories like this | All news stories tagged with: #first novel #bright ray #william heinemann #ethan hawke


Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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Guess How Much I Love You author Sam McBratney dies aged 77

The Northern Irish author was best known for his story of Little Nutbrown Hare and Big Nutbrown Hare, which sold more than 50m copiesSam McBratney, the author of the bestselling picture book Guess How Much I Love You, has died at the age of 77.The Northern Irish author died on 18 September, his... Continue reading at The Guardian

[ The Guardian | 2020-09-21 14:12:28 UTC ]
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In ‘Jack,’ Marilynne Robinson’s fourth Gilead novel, a lost soul embarks on an impossible love affair

The story, set in segregated St. Louis, follows a White thief and a Black teacher whose lives intersect. Continue reading at The Washington Post

[ The Washington Post | 2020-09-21 08:45:03 UTC ]
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Why do so many people love horses? ‘Because horses.’

Sarah Maslin Nir has long been captivated by the creatures — and she’s hardly alone. Continue reading at The Washington Post

[ The Washington Post | 2020-09-18 12:00:00 UTC ]
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IPA and Frankfurt Partner on Trend-Driven Events at Book Fair

The International Publishers Association and Frankfurter Buchmesse are planning a series of events for the fair's professional program to address global challenges and opportunities. The post IPA and Frankfurt Partner on Trend-Driven Events at Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-17 12:05:00 UTC ]
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By Telling New Stories, We Build a New Future

In order to fit more texts into my Asian American literature course, I sometimes assign the play adaptation of Jessica Hagedorn’s novel Dogeaters. The novel is canonized within Asian American literature and features an imagined version of the Philippines made from film and radio tropes, found... Continue reading at Electric Literature

[ Electric Literature | 2020-09-17 11:00:54 UTC ]
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