The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"

I didn’t think I understood modern poetry. The less I tried to get it, the more I came to love it.

My introduction to contemporary poets was a trial by fire. Here’s what I learned along the way. Continue reading at The Washington Post

[ The Washington Post | 2020-12-04 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #contemporary poets

What Kurt Vonnegut’s rapturous love letters reveal about him as a writer — and husband

Discovered in his attic, the letters in “Love, Kurt” feel both very private and very important. Continue reading at The Washington Post

[ The Washington Post | 2020-12-03 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #kurt vonnegut

Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | All news stories tagged with: #short stories #—including access #find options #corporate subscriptions #subscribers make #newsletters galore #cmo strategy #staying safe #hard task

Love suspense? Here are 5 new thrillers that will have you on the edge of your seat.

New books by Michael Connelly, Halley Sutton, Aya de Leon, Robert Harris and S.J. Rozan. Continue reading at The Washington Post

[ The Washington Post | 2020-11-30 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert harris #michael connelly

‘Britain’s loneliest shepherdess’ finds love in new book with Sphere

Sphere will publish My Farming Life, the new memoir from shepherdess Emma Gray. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 10:05:06 UTC ]
More news stories like this | All news stories tagged with: #memoir

Pearson creates new division focused on D2C relationship building

Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:07:40 UTC ]
More news stories like this | All news stories tagged with: #pearson #warner bros

7 of the Year’s Best Debut Novelists on Their First Literary Loves

Every year, we ask The Center for Fiction First Novel Prize Finalists to reminisce about the first book they fell in love with. This year, we asked Finalists to reflect not just on the first story that stole their heart, but the story that seeded curiosity and empathy for the plight of others... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 09:48:30 UTC ]
More news stories like this | All news stories tagged with: #novelists #first novel #literary hub #prize finalists #debut novelists

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer products

Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | All news stories tagged with: #chronicle books #game brands

Michelle Harrison | 'We’ve still got superstitions all around us and I love playing on that'

A family curse trapped the three Widdershins sisters on the prison isle of Crowstone in A Pinch of Magic. The sequel, A Sprinkle of Sorcery, took them across the marshes and waves to a secret island not found on any map. In February, Simon & Schuster Children’s Books will publish the third... Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 07:14:55 UTC ]
More news stories like this |

Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #game brands #chronicle books

Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
More news stories like this |

‘Loved and Wanted: A Memoir of Choice, Children, and Womanhood,’ by Christa Parravani: An Excerpt

An excerpt from “Loved and Wanted: A Memoir of Choice, Children, and Womanhood,” by Christa Parravani Continue reading at The New York Times

[ The New York Times | 2020-11-10 10:01:00 UTC ]
More news stories like this | All news stories tagged with: #memoir

Blue Ivy Carter adds to her resumé with 'Hair Love' audiobook narration

Blue Ivy Carter, the 8-year-old daughter of Beyoncé and Jay-Z, narrates the audiobook adaptation of Matthew A. Cherry's Oscar-winning "Hair Love." Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-09 19:42:28 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook adaptation #audiobook narration #hair love

Blue Ivy Carter is narrating the audiobook adaptation of the short film Hair Love.

Do you feel old yet? If the answer is yes, then join the club! Today, director and author Matthew A. Cherry announced via Twitter that Blue Ivy Carter (that’s right: Beyoncé and Jay Z’s eight-year-old daughter) is the narrator of the audiobook adaptation of his 2019 animated short film Hair... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-09 18:06:17 UTC ]
More news stories like this | All news stories tagged with: #audiobook #literary hub #audiobook adaptation

The new COVID trend? Apparently, it’s buying rare books.

Ah, tradition! Just as Shakespeare wrote King Lear in quarantine, in this quarantine, rich people are buying copies of King Lear for $10,000,000. While independent bookstores are struggling during COVID—according to the American Booksellers Association, more than one independent bookstore has... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-09 17:44:18 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #literary hub #rare books #independent bookstores #king lear #rich people

Myth and folklore the pick of festive trends in children's

A number of independent and smaller publishers have revealed the titles they are backing to be a hit over Christmas, with myths prominent. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 03:25:45 UTC ]
More news stories like this | All news stories tagged with: #smaller publishers

Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
More news stories like this | All news stories tagged with: #bookshop

Dad builds secret Harry Potter street in daughter's wardrobe

Ella discovered Diagon Alley inside her wardrobe during a game of hide-and-seek on her birthday. Continue reading at BBC News

[ BBC News | 2020-11-04 00:03:40 UTC ]
More news stories like this | All news stories tagged with: #harry potter

Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
More news stories like this |