The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'The Right Way to Build Brand Love by Hopping on Viral Trends'


Glam Media Aiming at Brands with New Model

Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek

[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big change


Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier announced #sean holzman


BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big ideas #global brands


HC plans a summer of love for Harriet Evans

Written By: Graeme Neill Publication Date: Fri, 03/06/2011 - 08:40 HarperCollins is giving Harriet Evans' backlist a "summery" look as it plans its biggest ever campaign for the paperback release of her latest novel later this month. Love Always will be published in paperback and ebook on 23rd... Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harriet evans #paperback release #23rd june #greater london #27th june


Bennett's Newsnight library defence becomes Twitter trend

Written By: Benedicte Page Publication Date: Wed, 25/05/2011 - 09:52 Author Alan Bennett trended on UK Twitter last night following a BBC2 Newsnight interview in which he reiterated his previously expressed view that closing libraries constitutes child abuse. Bennett told the programme that... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Chief Brand Officer Andy Sareyan Parts Ways with Meredith

Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp #andy sareyan #consumer brands


Build an App on Any Budget

E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deep pockets


Children's laureate takes on Waterstone's branding

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continued support


Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content sales #paid content #subscription plan #heaviest users #plan offers


The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller group


Finding love in bookstores: an eyewitness account.

Several years ago, when I was not a bookstore employee but merely a regular customer, I wrote up BookCourt, an independent bookstore in Brooklyn, for the Village Voice's Best of New York. My entry posited, though I had no evidence to support it, that single people claimed the bookstore was good... Continue reading at Slate

[ Slate | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore #finding love #village voice


LIFE.com Rejuvenates Brand Through Website

LIFE magazine, started in 1936 by Time Inc. founder Henry Luce, has found new life in LIFE.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life magazine


New S&S deal for Aliens Love Underpants duo

Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 15:15 Simon & Schuster has signed a new picture book deal with the creative duo behind the Aliens Love Underpants series. Emma Blackburn, picture book editorial director at S&S, bought world rights to Monstersaurus from... Continue reading at The Bookseller

[ The Bookseller | 2011-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss deal #creative duo


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged


Downward Trend in Bookstore Sales Continues

Bookstore sales fell in 2010, although not as much as many had feared, helped in part by a holiday rally that pushed sales up by 5.3% and 2.3% in November and December, respectively. For 2010, bookstore sales were down 1.4%, to $16.5 billion, the third consecutive year that store sales have... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downward trend #bookstore sales #consecutive year #store sales


Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Fry Communications Builds Out Suite of Publisher Services

In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher services #fry communications #offers customers