The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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The narcissistic mind and 'Love Affairs of Nathaniel P.'

Adelle Waldman plumbs the cold heart of a Brooklyn writer. But what this witty debut novel really reveals is how the book's hero thinks.Adelle Waldman's debut novel, "The Love Affairs of Nathaniel P.," chronicles just that: Nathaniel Piven's love affairs. Nate lives in Brooklyn. He's a writer.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-19 00:00:00 UTC ]
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Falling in Love Again

Relationships have their ups and downs, but for publishers and librarians, the passion is back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-06 00:00:00 UTC ]
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Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
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“Crowd the Book” Aims to Build Community Around Small Press Gems

Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small presses #online marketing #build community #book aims


General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn.  The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad buying #community management #weight watchers #emerging platforms #paid ads #community managers


Building the Market for Ebooks in Colombia

E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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BNP Builds Out Packaging Portfolio

BNP Media is expanding its Packaging Strategies group with the acquisition of two related properties. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-14 00:00:00 UTC ]
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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Love Charing Cross Road to return

The Charing Cross Road Festival—Love Charing Cross Road—will return to the famous... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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I Love My Kindle. Am I a Dinosaur?

It only took a few years for the Kindle to go from cutting-edge to old-fashioned. At the risk of looking like a tech dinosaur, Hannah Johnson still prefers the Kindle. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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Lessons From Building A Programmed Bookstore

What if you could program a retail environment like you program a desktop application? Miniature computers, pervasive networking, and affordable tablet interfaces make programmed retail environments seem inevitable. Instead of using the familiar mice and monitor for system interaction, a... Continue reading at Fast Company

[ Fast Company | 2013-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total cost #data center


Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #image credit #full statement #print formats #continue publishing


TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Ciara Geraghty on chick lit, love, and details

Irish author Ciara Geraghty (her first name's pronounced "Keira") started writing when she was 34 and hasn't stopped since, despite the advent of children and husband. Ciara writes novels that are light and laced with humour (she rightly rejects the label "chick lit") despite hefty subject... Continue reading at Stuff

[ Stuff | 2013-02-26 00:00:00 UTC ]
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Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
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Time Warner Dumps Time Inc., and Wall Street Loves It

Even if the Meredith deal doesn't go through - and it should - Jeff Bewkes is out of the magazine business. Investors are partying like it's 2007. Continue reading at AllThingsD

[ AllThingsD | 2013-02-15 00:00:00 UTC ]
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Why I love Kindle

I had a nice surprise Valentine’s Day gift delivered to my door this morning -- a box of ten copies of my new novel (I Know What You Did Last Supper) courtesy of my publisher and fresh off the press. It seemed weird holding the book. Not just because it’s my first novel (co-authored with a... Continue reading at Betanews

[ Betanews | 2013-02-14 00:00:00 UTC ]
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