The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'The Right Way to Build Brand Love by Hopping on Viral Trends'

Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results

Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted

Hadden to edit We Love This Book

Lauren Hadden is the new editor for The Bookseller’s sister consumer books magazine We Love... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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VHS and Vinyl: Why People Love Retro Media

The PBS Off Book series interviews creators and collectors about their favorite analog formats. Continue reading at The Atlantic

[ The Atlantic | 2012-11-07 00:00:00 UTC ]
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Genre-Busting Trends in the UK

Ahead of the Frankfurt Book Fair, UK publishers anticipated a boom in genre titles and enhanced digital competition. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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E-Book Trends Differ Around the World

During a CEO panel at the Frankfurt Book Fair 2012, execs from bookselling giants discussed global ebook trends and how they differ across various markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo panel

Building the New Business Model: Printing and Paper 2012

The digital transformation of publishing—kicked into high gear by devices like the iPad, the Kindle, and the Nook—is one of the top business stories of the turn of the millennium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #digital transformation #high gear

'Why I Left Goldman Sachs': a viral op-ed expands into a memoir

Goldman Sachs employee Greg Smith's 'Why I Left Goldman Sachs' drew strong response as an op-ed in The New York Times, but is garnering negative reviews as a memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Interest Builds in 'The White House Boys'

A report by NPR about the history of abuse at Florida’s Dozier School For Boys that referenced Roger Dean Kiser’s The White House Boys: An American Tragedy has given a spark to sales of the three-year-old title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-18 00:00:00 UTC ]
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Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue

Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Igloo Books Building U.S. Presence

Having grown revenue to just under £20 million since its launch in 2003 to the year ended March 31, 2012, largely on the strength of inexpensive children’s and adult print books, Igloo Books, based in Northamptonshire, England, is looking to digital and international markets to drive its next... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont usa #john styring #current year #mass merchants #barnes noble #mass merchandisers

Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #unrequited love #tablet computer

We Love This Book editor moves to Sphere

Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join sphere #ed wood

FastStats: Publishing Industry Statistics, News and Trends

Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive

[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent survey #online publisher #conducted online