The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Publisher's disputed will could affect the newspapers she loved

A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading chronicle #trinity mirror #greenock telegraph


Facebook rewards brands for tagging

Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-26 00:00:00 UTC ]
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PW Talks with Rabbi Amy Eilberg: Building Peace

In "From Enemy to Friend: Jewish Wisdom and the Pursuit of Peace," Rabbi Amy Eilberg offers a practical guide to fulfillment of the Jewish religious commandment to “pursue peace” at all levels of life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #practical guide


Skip The Hedge Fund: We Need Young People To Take Risks And Build Inspiring Things

Our definition of success has become narrow, boring, and limited. If we want young people to be creative and innovative, we need to reward them for it. The following is an excerpt from Smart People Should Build Things by Andrew Yang. Copyright 2014 Andrew Yang. Reprinted courtesy of Harper... Continue reading at Fast Company

[ Fast Company | 2014-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins publishers #harper business #hedge fund


BBC prepared to pay 'in excess of £15m' to build new EastEnders set

Corporation wants new facilities to drag soap out of 1980s into 21st century and more gentrified east London.The cost of building the new set for BBC1's EastEnders is likely to top £15m, a tender document for the sprawling lot in north London has revealed.The new facilities at the BBC's studios... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #modern world #executive producer


Facebook Withdrawal: Viral Publishers See Traffic Plunge

Publishers that rely on Facebook to drive large portions of their traffic are at constant risk of having the rug pulled out from under their feet. A recent algorithm tweak may have done just that. The post Facebook Withdrawal: Viral Publishers See Traffic Plunge appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #viral publishers


The Love Lives of Japanese Literary Giants Get Manga-ized

The latest popular trend in manga looks at the sometimes unconventional romances and culinary habits of some of Japan's greatest writers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #greatest writers


Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #press release #neal mohan #ad business #palm springs


Angry Nerd</em>: Everyone Loves Wonder Woman. So Where's Her TV Show?

A kick-ass lady protagonist? Check. Greek mythology? Check. Comic book source material? Check. Wonder Woman has all the ingredients for a hit TV series. So?where is it?     Continue reading at Wired

[ Wired | 2014-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #greek mythology #tv show #angry nerd


15 reasons to love BuzzFeed's style guide

From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Further Review: Budweiser's 'Puppy Love' Grabs the Pre-Super Bowl Crown

Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age

[ Advertising Age | 2014-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #visible measures #make friends #happen overnight


Should Brands Even Be in the Content Business?

The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-01 00:00:00 UTC ]
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Elite Daily: Inside One Publisher’s Viral Boom

The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #elite daily


Kickstarter Loves This Children's Book That Gets Kids Excited About Coding

Linda Liukas's project, Hello Ruby, smashed its Kickstarter funding goal in under four hours.We know that the goal of teaching future generations to code will make big strides within the next year. There are already some pretty ambitious ideas out there, like video games and adorable yet highly... Continue reading at Fast Company

[ Fast Company | 2014-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video games #linda liukas #kids excited


Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday

[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #past couple #images appeared


We are told to 'do what we love' in life and our careers. Is that a fallacy? | Open thread

A recent commentary in Jacobin raises the question of whether young people are being fed a lie about following their passionMany 20 and 30-somethings (if not those older and younger than that) grew up hearing the advice that all you need to do in life is "find your passion". The implication is... Continue reading at The Guardian

[ The Guardian | 2014-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #guardian readers #vast majority


Campaigners brand DCMS library stats 'bonkers'

A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller

[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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The Future of Reading: 10 Trends for 2014 and Beyond

The Internet has been disrupting the businesses of publishing and bookselling for the past two decades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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5 Trends for Academic Publishing in 2014

Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing technology #george lossius #trade publishing #academic publishing


5 Trends for Trade Publishing in 2014

George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big data #publishing technology #george lossius #trade publishing