Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like an editor appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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In each issue of Distro, Executive Editor Marc Perton publishes a wrap-up of the week in news. In the US, Labor Day traditionally marks the end of the lazy days of summer, and the beginning of the busy fall season. While this summer was hardly quiet -- it included, you might recall, major... Continue reading at Engadget
[ Engadget | 2013-09-07 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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"The premise of Little Free Library is take–a–book, return–a–book," explains Ian Veidenheimer of The Architectural League of New York, who helped coordinate the project to bring these tiny libraries to New York. When the project has deployed in other cities, the books are usually guarded by a... Continue reading at Fast Company
[ Fast Company | 2013-09-04 00:00:00 UTC ]
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In each issue of Distro, Executive Editor Marc Perton publishes a wrap-up of the week in news. There's a very good chance you're reading this on a tablet. Distro is, after all, first and foremost, a tablet magazine. There's also a reasonable chance you're reading this on a computer. Distro... Continue reading at Engadget
[ Engadget | 2013-08-30 00:00:00 UTC ]
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Here we go again. Maybe. Ten years ago Colin Powell publicly presented the United Nations with formerly top-secret information about a Middle East tyrant and weapons of mass destruction to justify military action against him. The tyrant was Saddam Hussein and the briefing turned out to be a... Continue reading at Slate
[ Slate | 2013-08-30 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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B&N is being eulogized as a 'dead man walking,' but the company still has a firm foundation, including the Nook, and will be with us as long as we still have print. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
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So this is the Bloomberg Way! Bloomberg LP fired an editor yesterday after he published an incorrect headline on the company’s terminals worldwide — saying a jury had found ex-Goldman Sachs banker Fabrice Tourre not liable for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
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President Obama appeared as scheduled at a Chattanooga, Tenn., Amazon warehouse and praised the business, causing even more independent booksellers to express their displeasure with his endorsement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company
[ Fast Company | 2013-07-31 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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The business of publishing and selling books will continue its radical change. But some things are eternal. Continue reading at The Atlantic
[ The Atlantic | 2013-07-24 00:00:00 UTC ]
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Influential technology companies and groups want the U.S. government to lift restrictions on publicizing secret requests for user data as the fallout continues over the scale of government surveillance.Google, Facebook and Reddit are among the many signatories to a letter dated Thursday asking... Continue reading at PC World
[ PC World | 2013-07-18 00:00:00 UTC ]
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JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World
[ BBC World | 2013-07-15 00:00:00 UTC ]
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