LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building authority with LinkedIn content. In addition, it contains advice from industry leaders on how to illuminate your thought leadership strategy and a step by step checklist of how to achieve thought leadership success. Sponsor content by LinkedIn. The post The perfect mix: How to find the right thought leadership models for your company appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-07 00:00:00 UTC ]
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Penguin president Madeline McIntosh, Harper s.v.p. and director of creative development Lisa Sharkey, and Pearson Learning Services president Bethlam Forsa contemplated how they got to where they are and prospects for other women’s rise to the top in a Book Expo America panel on Thursday (28th)... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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BookExpo America 2015 felt like even more of a marketing event with literature firmly pushed aside in favor of pure commerce. The post BookExpo America 2015 Elicits Mixed Emotions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-29 00:00:00 UTC ]
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What started as a photography blog by former bond trader Brandon Stanton grew into the bestselling Humans of New York (St. Martin’s Press) in 2013. Now, with more than 12 million followers on Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Industry Leadership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
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The 'Theory of Everything' actor has reportedly been offered the role of protagonist Newt Scamander. 'Harry Potter' author J.K. Rowling is writing the screenplay for the movie, which is set in the world of 'Potter.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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First-quarter reports from three of the largest U.S. trade houses gave mixed messages about the state of book publishing at the start of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Facebook study considered the political leanings of news posts by US users before determining which posts were reached via the site’s social algorithmsThe algorithms used by Facebook to filter news posts have an effect on the information seen by users – but not nearly as much as the choices made... Continue reading at The Guardian
[ The Guardian | 2015-05-07 00:00:00 UTC ]
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The book by the 'Water for Elephants' writer has held steady on bestseller lists, though some critics gave the book negative reviews. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-06 00:00:00 UTC ]
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Leaders, take note (and MFA grads, take heart): acclaimed novelist Mohsin Hamid on the most important tool you're not using enough.True story: In 2007, the Pakistani writer Mohsin Hamid catapulted into the literary spotlight with his second book, The Reluctant Fundamentalist, an examination of... Continue reading at Fast Company
[ Fast Company | 2015-05-01 00:00:00 UTC ]
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Sales of adult trade books rose 0.6% in January 2015, compared to January 2014, according to AAP’s StatShot program. Meanwhile, sales of children’s/young adult books slipped 1.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-29 00:00:00 UTC ]
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Just before the London Book Fair, Spain-based Dosdoce.com released an English-language version of its latest report, “New Business Models in the Digital Age.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Marc Jaffe acknowledges that he had an unorthodox publishing career: “I’ve always had one foot in publishing, and one foot in the media/tech world.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Novelist Bernardine Evaristo fears ‘return to the literary invisibility of the past’ as research finds attempts to encourage diversity have stalledBlack and Asian authors in the UK say they are being shoehorned by a publishing industry which is almost blindingly white into writing fiction that... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones. The post New Freemium Model Increases In-App Sales by 48% appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-14 00:00:00 UTC ]
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Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully,... Continue reading at Digiday
[ Digiday | 2015-04-14 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Women buy two-thirds of books sold but magazine reviews are centred on male authors and critics – though picture is beginning to changeThe continuing bias towards men in the British and American literary establishment has been confirmed by a study released on Tuesday.Vida, a US organisation... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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The c.e.o of Hachette UK and the chairman of Hachette Livre have both dismissed the ebook subscription model, calling it "absurd" and "cannibalising". Continue reading at The Bookseller
[ The Bookseller | 2015-04-04 00:00:00 UTC ]
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