As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-26 19:00:07 UTC ]
News tagged with:
#walt geer
#geer iii
#marketing conference
#strong pulse
#remember adding
#media plans
#early 2000s
#digital media
Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jodi picoult
The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#months ago
#tablet market
#problem lies
#one-stop shop
The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest markets
#sales plunge
Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#savvy marketing
#publishing formats
#shrinking sales
For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online marketing
#free copy
#limited time
#kindle app
The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
#bad news
#marketing spend
#increased competition
You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York
[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brooklyn location
#free events
Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this |
Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital market
Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#borders customers
#big winner
#amazon appears
#book spending
After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#publishing market
E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book sales
NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage. It' ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publication
#york --
#stay relevant
Kobo is to launch into the Italian market, bolstered by a partnership with the Mondadori Group,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mondadori group
Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg businessweek
#uk market
It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boost sales
E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller
[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller reported
The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |
Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
More news stories like this |