The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-26 19:00:07 UTC ]
News tagged with: #walt geer #geer iii #marketing conference #strong pulse #remember adding #media plans #early 2000s #digital media

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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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What Kind Of Data Scientist Are You?

O’Reilly just surveyed 250 data scientists about their skills and came up with the four types of data scientist--and one shocking outside finding. For a profession whose entire “raison d’etre” is quantitative analysis, the role of the data scientist has been surprisingly hard to pin down. Now... Continue reading at Fast Company

[ Fast Company | 2013-07-03 00:00:00 UTC ]
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Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

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[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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BMS marketing awards shortlists revealed

Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Building the Market for Ebooks in Colombia

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[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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How Apple shook up the electronic book market

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[ PC World | 2013-06-18 00:00:00 UTC ]
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German market rise follows flat 2012

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[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Apple's E-Book Market Share Is Bigger Than You Think

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[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
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HC runs digital innovation contest

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[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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BA conference to explore 'books for the future'

This year’s Bookseller Association Conference will take place on 22nd-23rd September and... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Making Sense of Marketing Services

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[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Futurebook Innovation Workshop: Perrett predicts upheaval

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[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

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[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

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[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
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