Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
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Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Lee Child’s Blue Moon has boomeranged back into the Weekly E-Book Ranking top spot, a week after Philip Pullman’s collected His Dark Materials sensationally knocked the 24th Jack Reacher title from the number one. Continue reading at The Bookseller
[ The Bookseller | 2019-12-06 08:47:34 UTC ]
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In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive
[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Newly released figures show there were 35 static and mobile library closures in the year to end March 2019 across England, Wales and Scotland, with the total falling from 3,618 to 3,583. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 04:50:10 UTC ]
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Essex store Caxton Books has launched a £25,000 crowdfunding campaign after facing a potential 60% increase in rent. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 17:02:48 UTC ]
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Publishers are currently fighting something of a rearguard action to exclude books from tariffs that were imposed September 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
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Bestselling author Tommy Orange talks about his 'There There' sequel and having to adjust to being the center of attention. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-11-21 21:19:30 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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Do you have to read superhero comic books to be a comic book nerd? A reader grapples with the answer as she looks at sexism in the inudstry. Continue reading at Book Riot
[ Book Riot | 2019-11-12 11:37:43 UTC ]
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Jeff Kinney has come in like a Wrecking Ball, with the 14th Wimpy Kid title knocking Lee Child’s Blue Moon (Bantam) from the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 04:42:43 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Two books chronicle that fight and offer conservative critiques of the confirmation process. Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 13:00:00 UTC ]
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A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 19:57:06 UTC ]
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The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-11-07 10:57:10 UTC ]
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Penguin UK has snapped up the first book by Instagram star Daisy Upton, also known as "Five Minute Mum". Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:11:35 UTC ]
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Lee Child’s Blue Moon (Bantam) has illuminated the charts, beaming straight into the UK Official Top 50 number one with 56,700 copies sold in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 11:31:57 UTC ]
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Shortlist for this year’s Diagram prize also includes The Dirt Hole and Its Variations, Noah Gets Naked and How to Drink Without DrinkingThe Dirt Hole and Its Variations, Ending the War on Artisan Cheese and Noah Gets Naked are among the 2019 nominees for the Bookseller’s annual prize for the... Continue reading at The Guardian
[ The Guardian | 2019-11-01 00:01:14 UTC ]
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Michael Korda shares the strain of caring for a woman used to being in control — who no longer can be. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 21:29:37 UTC ]
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#losing battle
Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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