The Mac turns 40: How Apple Silicon cured its midlife crisis

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a revenue perspective, Mac sales declined precipitously in 2023, but that came on the heels of four years of growth that was likely the product of pent-up demand for an improved Mac lineup. In 2020, Apple finally started delivering on that, thanks in large part to Apple Silicon arriving in the Mac, ushering in the era we’re in now. While the Mac was on shaky ground prior to Apple Silicon, it would now be pretty silly to suggest the Mac won’t make it to its 50th birthday. That wasn’t always a given, though. While the Mac is Apple’s oldest product, it’s also gone through numerous moments where it appeared to be on the brink of irrelevance or complete disaster. Through most of the ‘90s, before CEO Steve Jobs returned to lead the company he had founded, the Macintosh was a mess. It was too expensive for the power it delivered, Apple’s product lineup was confusing and cluttered and Windows PCs now had both the GUI and performance to make the Mac a poor choice for most people. And even after Jobs returned and introduced the iMac and iBook while revitalizing the Power Mac and Powerbook lines, the G3 and G4 still lagged behind PCs in most tasks. Ironically, the move to Intel in 2006 helped make... Continue reading at 'Engadget'

[ Engadget | 2024-01-24 16:15:20 UTC ]
News tagged with: #m3 architecture #past june #m3 ultras #surely coming #consumer-focused level #mainstream titles #death stranding #big games #standalone device #vision device #futile calls #spatial computing #whopping $3 #— witness #ibook

Other Publishing stories related to: 'The Mac turns 40: How Apple Silicon cured its midlife crisis'


Recovering from a workplace crisis, with ideas for fixing our civic crisis

Anne-Marie Slaughter shares how she examined her own behavior, flaws and biases. Continue reading at The Washington Post

[ The Washington Post | 2021-09-24 12:00:00 UTC ]
More news stories like this |


Apple Pay can be used for iTunes, App Store and Apple Book purchases

You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget

[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #make purchases #apple books #apple music


Apple, Johns Hopkins partnership lets students use iPhone, Apple Watch as ID

Johns Hopkins University students will no longer need to carry a physical identification card, thanks to a partnership with Apple. Starting this week, students can flash their iPhone to get into their dorm buildings, print papers at the campus library or buy apparel at the university book store.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #campus library


Apple’s free ‘Everyone Can Create’ curriculum is available on Apple Books

In March, Apple unveiled its Everyone Can Create curriculum, a program aimed at helping educators integrate drawing, music, video and photo skills into their lessons and assignments. Now, the company has made that curriculum available for free throug... Continue reading at Engadget

[ Engadget | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple books #apple unveiled #program aimed


Perry, Bates and Onuzo named in RSL's 40 under 40

Sarah Perry, Welcome to Lagos author Chibundu Onuzo and award-winning translator Deborah Smith are among those appointed to the Royal Society of Literature’s (RSL) inaugural 40 Fellows under the age of 40 scheme, three-quarters of which is comprised of women. Continue reading at The Bookseller

[ The Bookseller | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah perry #royal society


Apple Music for journalism? Apple plans paid subscription service for news

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age

[ Advertising Age | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online content #company agreed #subscription offering #magazine publishers


Apple promotes new head of Apple Music as it gains ground on Spotify

Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple services #joined apple #wednesday promoted #vice president #itunes store #app store #international markets #music labels


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ads #apple news


RSL to welcome 40 Fellows under 40

The Royal Society of Literature is to welcome a new generation of writers under 40 to become Fellows, and is inviting recommendations from outside of the society to select them. Continue reading at The Bookseller

[ The Bookseller | 2017-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal society


Apple loses ebook price-fixing appeal on same day as Apple Music launches

On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple launches #fix prices #circuit court #book publishers #music service #company maintains


BookCon 2015: A Bad Apple for the Big Apple

The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big apple #pop culture


WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #day appeared #traditional publishers #newfronts presentation #interactive video #boost engagement


Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
More news stories like this | News stories tagged with: #winter soldier #anthology series #anthology


Audible to turn all seven of JK Rowling’s Harry Potter books into full-cast audiobooks

The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian

[ The Guardian | 2024-04-25 16:37:29 UTC ]
More news stories like this | News stories tagged with: #amazon-owned audible #full cast #jk rowling #iconic stories #joint statement #pottermore publishing #ebook publisher #stephen fry #sit alongside #harry potter


A Secret Letter to the KGB Turned A Lost Family History Into a Novel

Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family.  Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature

[ Electric Literature | 2024-04-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #debut novel


A Summary and Analysis of John Cheever’s ‘The Worm in the Apple’

By Dr Oliver Tearle (Loughborough University) The short stories of John Cheever (1912-82) are among the greatest American short stories of the twentieth century. His Collected Stories runs to 900 pages and contains tales which are by turns realist, borderline magic-realist, and downright... Continue reading at Interesting Literature

[ Interesting Literature | 2024-04-17 14:00:45 UTC ]
More news stories like this | News stories tagged with: #twentieth century #short story #short stories


Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this | News stories tagged with: #daily beast #joanna coles #minority stake #hearst


Simon & Schuster Turns 100

Simon & Schuster appears to be thriving as it turns 100, a book restorer reveals the surprising secrets of her work, and more news. Continue reading at Book Riot

[ Book Riot | 2024-04-11 13:56:20 UTC ]
More news stories like this | News stories tagged with: #schuster


Simon & Schuster Turns 100 With a New Owner and a Sense of Optimism

The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times

[ The New York Times | 2024-04-10 15:26:51 UTC ]
More news stories like this | News stories tagged with: #turbulent period #schuster


Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers turn #digital publishing