The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught up with the latest social media sensation. It is called BookTok and it is a strand on the video-sharing platform TikTok that was started by young book lovers at the height of the Covid pandemic.One of its standout successes is Colleen Hoover, a 42-year-old former social worker from Texas, whose young adult romance It Ends With Us has sold an astonishing 427,000 copies in the UK so far in 2022, according to the market analyst Nielsen BookScan. This outnumbers any other book in any format or genre. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-09-04 17:25:02 UTC ]
The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today. And even though there are many streaming options for... Continue reading at AdWeek
[ AdWeek | 2019-07-01 10:00:11 UTC ]
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Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond. Sinclair under fire “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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The combative LBC presenter on why it’s not fair to call him smug, tackling prejudice and the therapeutic powers of a good walkJames O’Brien is an award-winning radio presenter and podcaster whose current affairs phone-in show on LBC has almost a million weekly listeners. Described as “the... Continue reading at The Guardian
[ The Guardian | 2019-06-09 11:00:23 UTC ]
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“Dreyer’s English”, a bestselling book, is rare in being authoritative but not arrogant Continue reading at The Economist
[ The Economist | 2019-02-28 15:42:15 UTC ]
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Chelsea Clinton’s 2017 New York Times bestseller, “She Persisted: 13 American Women Who Changed the World,” is heading from the page to California stages next month. Announced on Wednesday, “She Persisted, the Musical” will be brought to life by Bay Area Children’s Theatre in its world premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-24 00:00:00 UTC ]
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Last year's surprise fiction hit, Delia Owens's 'Where the Crawdads Sing,' has taken the #1 position in Apple iBooks store, followed by the bestselling book of 2018, 'Becoming' by Michelle Obama, at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-16 00:00:00 UTC ]
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Another week on sale means another feather in the sales cap for Michelle Obama, whose 'Becoming' became, within two weeks, the bestselling book of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-05 00:00:00 UTC ]
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Michelle Obama's 'Becoming,' now in its sixth printing, has sold more than two million units in the the U.S. and Canada in the two weeks following its November 13 publication, Penguin Random House said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Among the week’s headlines: Tributes pour in for former Librarian of Congress James Billington; a new report suggests library ebook lending generates reader awareness and sales; and it took just two weeks for Michelle Obama's 'Becoming' to become the year's bestselling book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Simon & Schuster has reported that Bob Woodward's 'Fear: Trump In the White House' sold more than 1,100,000 copies through its first week on sale in all formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-18 00:00:00 UTC ]
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