The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught up with the latest social media sensation. It is called BookTok and it is a strand on the video-sharing platform TikTok that was started by young book lovers at the height of the Covid pandemic.One of its standout successes is Colleen Hoover, a 42-year-old former social worker from Texas, whose young adult romance It Ends With Us has sold an astonishing 427,000 copies in the UK so far in 2022, according to the market analyst Nielsen BookScan. This outnumbers any other book in any format or genre. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2022-09-04 17:25:02 UTC ]
Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
More news stories like this
LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
More news stories like this
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this
An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
More news stories like this
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this
CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
More news stories like this
Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
More news stories like this
The combative LBC presenter on why it’s not fair to call him smug, tackling prejudice and the therapeutic powers of a good walkJames O’Brien is an award-winning radio presenter and podcaster whose current affairs phone-in show on LBC has almost a million weekly listeners. Described as “the... Continue reading at The Guardian
[ The Guardian | 2019-06-09 11:00:23 UTC ]
More news stories like this
“Dreyer’s English”, a bestselling book, is rare in being authoritative but not arrogant Continue reading at The Economist
[ The Economist | 2019-02-28 15:42:15 UTC ]
More news stories like this
Chelsea Clinton’s 2017 New York Times bestseller, “She Persisted: 13 American Women Who Changed the World,” is heading from the page to California stages next month. Announced on Wednesday, “She Persisted, the Musical” will be brought to life by Bay Area Children’s Theatre in its world premiere... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-24 00:00:00 UTC ]
More news stories like this
Last year's surprise fiction hit, Delia Owens's 'Where the Crawdads Sing,' has taken the #1 position in Apple iBooks store, followed by the bestselling book of 2018, 'Becoming' by Michelle Obama, at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-16 00:00:00 UTC ]
More news stories like this
Another week on sale means another feather in the sales cap for Michelle Obama, whose 'Becoming' became, within two weeks, the bestselling book of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-05 00:00:00 UTC ]
More news stories like this
Among the week’s headlines: Tributes pour in for former Librarian of Congress James Billington; a new report suggests library ebook lending generates reader awareness and sales; and it took just two weeks for Michelle Obama's 'Becoming' to become the year's bestselling book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this
Michelle Obama's 'Becoming,' now in its sixth printing, has sold more than two million units in the the U.S. and Canada in the two weeks following its November 13 publication, Penguin Random House said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this
Simon & Schuster has reported that Bob Woodward's 'Fear: Trump In the White House' sold more than 1,100,000 copies through its first week on sale in all formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-18 00:00:00 UTC ]
More news stories like this
Colleen Hoover makes the time to oversee a subscription box program and specialty bookstore that together have raised more than a million dollars for charity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this
Donald Trump has this much in common with Barack Obama: Both presidents’ first years spawned books that chronicled crises. Obama’s crisis, however, was inherited. Trump’s has been largely self-made. Trump even provided the alliterative title — “Fire and Fury” — for the book that has roiled... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-06 00:00:00 UTC ]
More news stories like this
Harry Potter publisher Bloomsbury warns UK’s exclusive English rights across EU will end, with firms fighting US companies in an open marketThe next generation of British authors could struggle to land a book deal after Brexit, according to the publisher who launched Harry Potter writer JK... Continue reading at The Guardian
[ The Guardian | 2017-12-18 00:00:00 UTC ]
More news stories like this
Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this
It takes courage to ground a book in your family’s private story, especially one involving an abusive relationship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
More news stories like this