Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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#growing importance
#ad viewability
#media industry
#including buzzfeed
#vice media
#huffington post
Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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#facebook videos
#pre-roll ads
#facebook plans
Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
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A growing legal landscape is sprouting niches within a niche culture, and cultivating inviting spaces for advertisers. The post Pot Publishers Growing Like Weeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-20 00:00:00 UTC ]
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From Superman’s first flight to the issue where he lost his job (and that time he made Santa buff), a look back at eight decades of Action ComicsEighty years ago today, the first issue of Action Comics was released, with the now iconic cover showing Superman lifting a car over his head as... Continue reading at The Guardian
[ The Guardian | 2018-04-18 00:00:00 UTC ]
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#major book
#film releases
#includes stories
#scott snyder
Penguin Random House has bought a new children’s series, about a girl genius called Max Einstein, by James Patterson. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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Carole Tonkinson blogs on the powerful role publishers have in raising the profile of mental health issues, fighting stigma and helping people find support. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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#recent boom
#vitally important
Attendance continues to grow at the MoCCA Arts Fest 2018, an annual celebration of indie, small press, and self-published graphic novels, held at the Metropolitan Event Space on the Westside of Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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#annual celebration
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Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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#technology company
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Digiday surveyed European publisher executives and found that less than one-third believe international expansion isn't an important business strategy. The post Digiday Research: Half of European publishers believe international expansion is important appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-30 00:00:00 UTC ]
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The Quarto Group's sales declined marginally by 1.4% to £152.5m last year, however, its operating profits plunged 58% to £7.2m. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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In an interview during the Bologna Book Fair, Haiyun Zhao from SAPPRFT and Xueqian Li of CCPPG discuss the rapid development of China’s children’s book publishing market. The post Why China’s Children’s Book Industry Is Growing So Fast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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#book industry
[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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#partner content
#lead generation
Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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#sell ads
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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#phone app
#hugely popular
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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#target audiences
#bleacher report